Dry Goods: A website complete detailed SEO optimization plan

According to their personal experience to complete this article, hope to seoer a little help, master directly skip, do not spray water ... A complete SEO optimization program consists of four groups: first, front/page editor, Content editors third, extension personnel four, data analyst Next, we will assign work to these four groups. First of all, the front/page is mainly responsible for the site optimization, mainly from four aspects: the first, the structure of the station to optimize the site structure (1, flat structure 2, auxiliary navigation, breadcrumbs navigation, secondary navigation) content page structure settings (latest articles, recommended articles, hot articles, increased relevance, Convenient self-help based on the link to crawl more content) faster loading speed concise page structure second, code optimization Robot.txt 404 Page Setup, 301 redirect Site map pictures alt, Title Tag header keywords keyword density individual keyword density h1h2h3 keyword keyword emphasis outside chain best nofollow add meta tag to page meta-rich Web page summary (micro-data, micro-format and RDFA) third, site map set up HTML sitemap (1, Build a good navigation structure for the search engine 2, horizontal and vertical map: 01 Horizontal for the Channel, column, topic/02 longitudinal mainly for keywords 3, each page has links to the site map (Sitemap.xml submitted to Baidu, Google) the fourth, Keywords Deployment keyword selection steps (1, to determine the target keyword 2, target keyword definition of the extension 3, analog user's thinking design keyword 4, research competitor keywords) page keyword optimization order (1, Final page > Special > Column > Channel > Home 2, End page: Long tail keyword 3, topic page: "A, hot keyword B, for hot keyword production topic c, keyword-related information aggregation d, supplemented by the article within the chain to import links" 4, column page: fixed keyword 5, channel page: Target keyword 6, home: Do industry one to two top keywords, or site name) Keyword Deployment recommendations (1, do not put the keyword piling up in the home 2, each page with a reasonable number of loaded keywords 3-5 3, system planning) then, our content editors to the site content construction, how reasonable to achieve the internal optimization of the effectiveness of the site? There are five main areas: the first, Site content source original content or pseudo original content edit writing or UGC scan books, newspapers, magazines second, content details optimization title, keywords, description Settings Article summary specification URL standardized navigation inside page add anchor text and first occurrence of keywords to bold long tail keyword record single picture alt, Titile label outside the chain best nofollow Baidu webmaster tools, Google Administrator tools to establish a reverse link to the third, keyword deployment to select the keyword stepSudden (1, identify target keywords 2, target keyword definition extension 3, analog user's thinking design keyword 4, study competitor's keyword) page keyword optimization order (1, Final page > Special > Column > Channel > Home 2, Final page: Long tail keyword 3, topic page: "A , hot keyword B, for hot keyword production topic c, keyword-related information aggregation d, supplemented by the article within the chain to import links "4, column page: fixed keyword 5, channel page: Target keywords 6, home: Do industry one to two top-level keywords, or site name) keyword Deployment recommendations (1, Do not stack the keywords in the first 2, each page with a reasonable number of loaded keywords 3-5 3, System planning) fourth, the internal chain strategy control the number of links within the article linked to the relevance of the link object to the important page more attention to use absolute path need to improve the place fifth, Note Do not collect a lot of Rhythm Update editor when the article to do good anchor text to do long tail keyword record list Next, our promotion staff will be on the site to optimize the outside, here mainly includes two major aspects: first, The basic way of the construction of the chain links soft Text directory submitted to the Independent blog Forum signature Yellow Pages website Submission collection classified information microblogging promotion SNS promotion second, link bait construction ideas to hold activities, with relevant links, leading netizens mass broadcast finally, our data analyst to the site for the daily data analysis, Summary of flow sources, here mainly from five aspects of analysis: the first, data analysis according to statistics (Baidu statistical tools, CNZZ statistical tools, etc.), analysis of user access to keywords, analog user ideas, thinking long tail keyword second, competitor analysis Baidu Weight, PR value snapshot back chain contains site history brand keywords Long Tail keyword website structure third, keyword positioning target keyword brand keyword Long tail keyword fourth, long tail keyword mining-long tail keyword type target long tail (target type refers to the website product or service extension of the long tail keyword, Often the optimization of the long tail is the first to target-type long tail mainly, because these long tails can really bring us the target customer and target quantity. Marketing-type long tail refers to the long tail associated with the industry station Service, which allows us to convert two times to our target users. Fifth, Mining long tail keyword used tools Baidu index tools Baidu know Baidu and other SE related search and dropdown box Baidu webmaster tools, Google keyword analysis tools to this point, a complete site SEO optimization program has been completed, the next step is gradually improved, of course, here is a very flow of talk, Concrete how reasonable arrangement, reasonable use, this need long-term experience accumulation, but you follow the above method, I feel already enough ...