Dry Goods sharing: Enterprise station operation need which seven steps

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As the internet continues to deepen the depth of our lives, the areas in which the Web can change are becoming more extensive. Not only ordinary people's normal life, even the development of traditional industries to rely on the Internet Dongfeng, which is the network of small and medium-sized enterprises are enthusiastic supporters. After all, resources and channels are not very strong we, only the early use of the network platform to achieve their own expansion. and the network platform is indeed able to bring us enough benefits.

Establish a corporate image

As the enterprise itself, low-end selling is our own products, and high-end is to promote corporate image. Network Without Borders, no provinces, 24 hours online, low-cost, targeted, and can continue to obtain from the search engine free flow, for the development of small and medium-sized enterprises, is quite necessary. If this time, enterprises can use the network to establish a good corporate appearance, through this excellent platform to promote products and services, then get the approval degree is far greater than the offline pull orders.

Reduce corporate budgets

To get more attention, companies can only advertise. But the general enterprise is very difficult to put on the first-class media advertisement, after all, the price is too high, moreover will own positioning too high, also does not favor the customer the actual transformation. And the network is different, generally set up a corporate website only to pay the site construction costs, domain name fees, hosting costs, the site is built after a long, unlimited publicity platform. If the promotion is done well, then the effect will certainly be better than conventional advertising. After all, conventional ads rarely pay attention to punch, and the online real search presses are potential real buyers.

Shaping the value of the enterprise

Viral marketing, soft text marketing, Word-of-mouth marketing and so on, which is not through the network to achieve, so the network is the best place for us to shape their own enterprise value, through a series of marketing measures to complement, we can easily brand value into the hearts of front-line users, like millet, to cultivate the initial loyal customers.

Attract potential customers

I think this is the most important reason why people like web platforms. After all, the line under the narrow intersection, the salesman ran more, it is not possible to run all of China's business in a short time, but the network is different, not only we look for orders, there are customers looking for us, but more importantly, users can learn more about the enterprise's products and services with only a click of the mouse, which greatly reduces the understanding of the cost , further reducing the distance between enterprises and customers, the probability of successful transactions increased a lot.

As said above, the network to the enterprise station brings many opportunities, then we are in the process of building a station for the operation of this should be a few steps away?

The first step: Competitive environment analysis

Enemy win. Sun Tzu The Truth of the art of war is also applicable to shopping malls, the breadth of the network world has created its ever-changing marketing form, this moment of good idea in the next moment may not be applicable. Faced with a new environment, new competitors, enterprises are bound to re-examine their own operating environment, to examine the feasibility of existing marketing plans, to examine the objectives of E-commerce, strategy and performance evaluation indicators, should be clear enough to understand the current development environment, not to do a hothead.

Step Two: Marketing strategy planning

After careful analysis and summarization of the development environment, the enterprise should make the relevant marketing plan quickly. After all, time waits for no one, changing market opportunities are likely to be delayed because of a small negligence, good hot spots are always fiery, so the relevant personnel to complete the market segmentation strategy, Target market strategy, differentiated strategy, market positioning strategy and site positioning strategy and other related strategic planning.

Step three: Establish sales target

Goals can give you enough motivation, after the planning scheme is determined, we should set ourselves a sales target that can be touched according to the market industry, and this goal needs to be subdivided into 3 pieces, one, hard task, that is, what needs to be accomplished, the second quantifiable work index, that is, the amount of workload; its three, time limit, When it is finished. Of course, the goal to achieve the process also pay attention to some value-added input, such as increasing market share, increase sales revenue or sales, reduce costs, the completion of brand objectives, improve supply chain management, etc., should be in the process of completion of the goal to be interpreted.

Fourth step: Complement of network marketing strategy

4P theory Have you heard of it? 4P Marketing theory includes product, price, channel and promotion four factors, this is the marketing core system proposed by American marketing scientists McCarthy. The Help for enterprise site operations is enormous because, after the sales goals are set, many enterprises are often caught in the trap of marketing, that is, everything knows, what all understand, is not know where to start, but in accordance with the above four points, enterprises must be in the product positioning, market segmentation, market differentiation, customer relationship management and so much work , such as punching machine is a factory-oriented machinery products, market differentiation is not large, customer orders are mostly dependent on the product's own life and price, so in the marketing, the enterprise will focus on the details of these two points of superiority.

Fifth step: Put into action

Echocardiography is not as good as action, the idea of better not to practice is also after all. And some wonderful ideas are through the actual operation to obtain, after all, through the actual operation, we can know how to mix the most efficient marketing mix, where the most accurate ads, which promotional activities the best effect, and so on, only constantly honed to fight to create an effective Operation team.

Sixth step: Enterprise Budget and investment return evaluation

The key part of any strategic plan is to determine the expected return on investment. The enterprise can calculate the return on investment according to the comparison of investment and income through cost-benefit analysis. After all, whether it is a corporate station or a personal station, making money will be one of the main reasons for us to build a station. Earning money at a loss is not the value that a businessman should have. Only in the network sales, we can not only look at the online direct orders, for the brand value-site visibility, site status and site traffic must be converted into a certain return on investment.

Seventh Step: Effect Real-time tracking

Once the network marketing plan has been implemented, the enterprise should always evaluate it to ensure the successful implementation of the plan, which means that the network marketers must establish a proper tracking system before the website is opened.

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