Economic quantitative analysis of SNS value

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; In the previous article "from the economic point of view SNS profit model", I have analyzed, the economic point of view, the Internet's industrial model is only three types: business-to-business, Business and Consumer-to-consumer. The so-called SNS is only consumer-to-consumer between the User Service mode.

If we compare Eric's community with the market, each user is a "producer" (selling their own "article"), but also "consumer" (browsing other people's articles), from the article clicks, we can learn about each "product" "Sales" situation. "Sales" of large articles, the product quality is high, the impact and value of the greater. Today, I saw that this article has jumped to the top of the list in Iris, which means that 965 users have browsed my article in less than a week. In the case of economics, my product was purchased 965 times.

Similar to the economic valuation method, the value of SNS community can be introduced into the concept of SNS-GDP (NET Community gross product). The so-called "net Community gross domestic product", will measure the network community in a certain period of production activities of the final results, in this view, the value of the SNS community can be quantitative assessment of economics, in addition to independent IP (user number), total PV (Browsing page number), but also to evaluate the "product" of "production" (published article number), "Product" "Sales" (article clicks), as well as the number of messages between users, the article was reproduced and the number of citations.

SNS-GDP (NET Community gross domestic product) =

Network Community article number x (article average clicks + article average reprinted rate) x a%

+ The number of netizens message each other x message average clicks x b%.

(a%+b%=100% on behalf of the article and the weight of the message)

Of course, the article here is generic, can include video, posts, blogs and all web2.0 content. According to this model, the GDP of web1.0 's traditional media can also be analyzed. Perhaps this model in the actual application also has many needs to improve the place, including the index selection standard and the weight judgment and so on, but undoubtedly, it will deepen our understanding to the network community real value. For example, Baidu know, Baidu Bar and other web2.0 community, with this standard, the higher the value of the community, its SNS-GDP (NET Community production value) will also be higher.