Effective SEM can improve the conversion rate of key words

For each SEM (search engine analyst), if you work in this industry for more than a year, you will find an interesting rule: the number of keywords in the SEM account &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The greater the level of  , the better the conversion of brand words. Many times we regard this as an agreed rule, called: Other keywords for the contribution of brand words. Little head bidding assistant to give you a detailed explanation today.   doesn't make much sense. Today we simply talk about how the thousands of keywords in the SEM account affect each other. We know that each netizen makes a purchase behavior, not only a search behavior. But by a number of times, dozens of times, or even dozens of of the search behavior, through a large number of information election, information comparison, Word-of-mouth comparison before deciding a purchase behavior.   When internet users decide on a buying behavior.   1, the first information will be selected: The search for a number of generic words, such as "Hotel", "Beijing Hotel", "Beijing three-star hotel" probably understand the situation, this time need to cast some general words, competition goods words. Need to cooperate hard wide,.   2, and then he will do some word-of-mouth comparison: so we have to put some word of mouth, like "Beijing Hotel which is good", "Beijing hotel which cheap", this time need to cast some word of mouth. Need to cooperate with soft Wen, PR   3, in the first two search stages to get some information, like: Orange Hotel and seven days hotel seems to have a good reputation, and their needs more consistent. Then the details of the two hotels are compared. Relative product information related to the search comparison behavior. Like "Seven days Hotel environment how?" "," Orange hotel clean "Such a keyword, this time need to put some detailed product information keyword. A Web page is required to describe the product and add some third-party comments.   4, when this information is determined, then the user will be the third phase of the direct order, or search the brand words or specific product words to complete the order. (As for Internet users in the site on how to transform, one is because I do not belong to this circle in actual combat faction, and the second is due to and this topic some biased here will not open the discussion.)   So the first three search stages will have a greater contribution to the retrieval of brand words, and the first three stages of those words is nothing more than: common words, competition words, word-of-mouth words, product words, and any one of the SEM account is nothing but these types of words. Therefore, the greater the number of words in our account, the higher the likelihood of the brand word contribution    .   When you understand the transformation process, you can target the various stages of the demand point for keyword delivery. The benefits of this are: &nbsP; 1, save a lot of work 2, spend more targeted, more accurate 3, avoid account redundancy, so that the overall quality of the account decline.