Eforing Forum to share community operations

Source: Internet
Author: User

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Rob Building is one of the most effective means of operation in community forum, now the mainstream of the local portal community will regularly hold a variety of themes of the second killing activities, the purpose is to increase the popularity of users, enhance the forum stickiness and so on, of course, not only the effect of robbing the building, also can increase the content of the forum, promote business sales, Expand the impact and visibility of the forum, which Rob building to the forum's biggest effect is Word-of-mouth marketing, can effectively in the local netizens form word-of-mouth propaganda. So the operation forum learns to rob the concrete operation of the building activity is necessary, commercial robbery of the second kill activity is different from the ordinary people's entertainment activities, must have a very rigorous activities planning and operation process, so as to avoid errors and loopholes in the forum to bring negative effects, but the reverse effect.

  

The super popularity of building activities

The general looting of the building activities are based on some kind of holiday and special day as an opportunity, then launched to rob Building stickers, the administrator in the subject of a specific article on the first floor is a few replies to obtain a certain award, such as: To celebrate the Spring Festival XX Day XX began to rob building activities, and then the provisions of the X, 1X, 1XX floor will be awarded XX prizes, Most of the contents of the robbery no limit, whether it is meaningful or meaningless reply, as long as the number of buildings or to a certain number can get the corresponding prizes, this is more common form of looting activities.

For today's local community forums, this form is clearly no longer in fashion. So what kind of house-building activities should the Director of Community Operations Plan? The answer is more commercial business theme grab house activities.

Example 1: For example, the city of XX home larger than the opening of the restaurant, we can use the business anxious to promote the heart quickly and establish a cooperative relationship, so you can start xxx Restaurant banquet Rob building activities, of course, here certainly can not let businesses lose money. Home we should choose to do at least a week of activity promotion, and then in the plan to rob building activities stressed that the robbery has a total of 50 award-winning places, the grand prize is XXX Restaurant banquet, the other is xxx restaurant together or a few dishes, then someone to the restaurant to eat only one dish? Go to restaurants are usually a group of people together, so even if the merchant sacrificed a table banquet, but won 49 table banquet. This makes sales and publicity for businesses, for users to earn cheap, for the forum to gain popularity, so that everyone in a win-win situation.

Example 2: For example, the city of XX wedding photography agencies to publicize vigorously, this time we can find the door with its establishment of cooperative relations, the beginning of xx wedding photography organization Photo package Rob building activities. And the wedding photography of the building activity form affirmation and the traditional Rob building mode is not the same, here can use a lot of wedding photography photos to rob Building, you can through the form of photo, this can be in line with the theme of business goods, but also to increase the quality of the forum content. And here the merchant has obtained the high precision propaganda to the target group, the Netizen obtains the display and the commodity, the forum has obtained the high quality content and the popularity, is also the win.

Eforing http://bbs.52fuqing.com Webmaster fuqing Original contribution

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