Electronic book Applause not draw: function single price high

Liu Jinyu Intern Liu Ting The end of last year, the E-book in Shenzhen centralized listing, has been a market concern.　　But the Shenzhen business newspaper reporter yesterday found that because of high prices and limited content resources, E-books are not well applauded. The market reaction is a little cold. The data show that China's E-book readers sold only 231,200 units in the second quarter of 2010, a far cry from the 2010-year E-book sales forecast by the authoritative advisory body at the start of the IPO in the year to 3 million.　　Professionals say that even if the year-end holiday will bring an increase, it is more difficult to reach 3 million units. Reporter from Shenzhen market learned that the current E-book price is generally 1400 yuan to more than 3,500 yuan. The market is more common mainly Han Wang, Patriots, OPPO, Newman, Dr. Yi and other few brands.　　At present, buyers are generally more than 35 years old business people, and usually as a gift to buy. Single function difficult to promote the single function of E-books has been its Achilles heel, and another expensive price makes it difficult for many consumers to make up their minds.　　Ordinary e-book prices are generally over thousand yuan, and high-end e-book prices almost with a variety of entertainment features in the same Apple ipad. To the domestic electronic book leader Han Wang Technology for example, the brand ebook market price of the lowest 1199 yuan per unit, high-end to 3580 yuan per unit, and Apple ipad currently the lowest price of 4000 yuan. According to Apple's data, the ipad has sold more than 3 million units in just 80 days, and its users can download 250,000 e-books in a day at the Apple Electronics bookstore.　　From a consumer point of view, it is more likely to choose a more powerful ipad. In fact, currently mobile phones, netbooks and even tablets have a powerful "reading" function.　　Shenzhen Computer Industry association secretary General Wang Dongmei has said that the prospects for e-books, she believes that if "electronic ink" technology applied to mobile phones, laptops and other handheld terminals, E-books will not have much value.　　Lower prices are also not the long-term way in fact, domestic e-book manufacturers have already recognized this point, have begun to reduce prices. According to Shenzhen suning electrical Appliances OA Mining Sales department in charge of Li Yuanjian, since this year due to price reduction, market cultivation gradually mature factors, e-book sales have a qualitative leap, the monthly sales can be maintained in 200 units or so.　　Last year, the E-book market just started, one months to sell a few.　　Some people in the industry told reporters that from the short-term point of view, the price is a feasible measure, but in the long run, the price can not help the e-book out of the plight faced. In the E-book market, the entire industry has reached a consensus: the single reading of e-books can not increase the user's adhesion, for e-books to open up more entertainment functions, is a future development of an important direction.