Establishing core keywords and expanding research strategies

The study of key words is the most critical step in all successful internet marketing including SEO. Proper keyword research and selection will help you build an effective foundation for your online marketing. The first step before you do any http://www.aliyun.com/zixun/aggregation/9371.html "> marketing means is to study the keyword." This article will focus on the research and selection of keywords, through this article, I hope to help you make a better choice.

The key word is the text you enter in the search box, which is what you ordered the search engine to look for.

You can command search engines to find any content, so the content of the keywords can be: People's names, websites, news, novels, software, games, constellations, work, shopping, papers, etc.

Keywords can be any Chinese, English, digital, or Chinese-English combination of numbers.

For example, you can search [Dahua Tour], [Windows], [911], [F-1 Racing].

Keywords, you can enter one, you can enter two, three, four, you can even enter a sentence.

For example, you can search [love], [Beauty], [MP3 download], [game Introduction Encyclopedia], [suddenly looking back, the person is in the dim lights].

Enter multiple keyword searches to get more accurate and richer search results.

First, how to get keywords and find out your site's core keywords

1. Create a list of keywords

First of all, determine the core of their own website keywords, which includes one or more keyword phrases

For example, here's a list of core keywords:

Phone

Mobile network

Smartphone

3G Mobile Phone

Phone Quotes

Mobile phone Sales

In this example, "mobile phone" is undoubtedly the core of the key words, but it is very competitive. If you're going to make the search engine rank number one, it may take a year to arrange for a lot of money. But we change the angle, through these keyword combination, can get a lot of related keywords, for example, we can consider using "Smartphone network", "Nokia mobile Phone", "Nokia smartphone" and so on, these words optimization difficulty reduced a lot, but brought a lot of traffic.

2, mining more keywords

Go back to your website, browse the title of the page, label and link the article, find the corresponding keyword, and record it. After reading your site, open your competitor's website and analyze their page titles, tags, connections, and content. After analyzing your own and competitors ' websites, turn to other goals.

1. Think about what keywords the search engine will enter when looking for your product or service

2, using industry magazines, blogs and news publications and other related words

3, using dictionaries and dictionaries to find relevant words

4, browse some famous catalogues, such as DMOZ, Yahoo directory, etc.

Careful analysis of server logs and browsing statistics, you will find a lot of long tail keywords you did not think of. This approach also helps you learn more about the visitor habits of the relevant industry.

Second, research and analysis of key words

Finish the preparatory work, now to do further screening, this can use some keyword analysis tools, here to recommend a few:

Google's keyword tools:

Https://adwords.google.com/select/KeywordToolExternal

Keyword discovery:http://www.keyworddiscovery.com/search.html