Example analysis industry website Construction Station optimization related details

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Recently has been doing a medical equipment repair industry website, in the site construction and optimization process, has been a lot of friends of help and advice, the site online one months after the site's collection and rankings have achieved good results, of course, a reason is that the industry's competition is not very fierce, the medical industry entry threshold is still relatively high , interested webmaster can try to do in this industry, the following is about the process I do some work:

1. Understand opponents, collect as many as possible in the same industry site comparison

Before starting to build the station, we collected almost all the same industry site, and then study their keywords, rankings, included, and so on, try to avoid very fierce keywords, and then according to their team's technology and funding situation to choose the right solution, do not put all the energy in a keyword above.

2. Class two domain names and directory name selection

The beginning of the site for each type of equipment has opened a column, I have all bound two domain name, but in the observation of half a month, found that although the site's first-level domain name included and ranked all good, but the two domain name is almost not included or just a home page, there is no ranking, So we think that search, especially the two-level domain name is completely as a new site to look at, after I will all of the two domain name to the directory link, Baidu began to collect a large number of these content, and directory links have also made good rankings, so if you are a new station is completely unnecessary to enable the two-level domain name, A level two domain name is exactly equivalent to a new station unless you have strong team and financial support.

3. Keyword selection and layout

Keyword selection can be said to be the site to achieve a good ranking of the important step, in the selection of keywords in the process, the best tool of course is Baidu and Google keyword query and webmaster tools, of course, we also need to simulate the user's habits derived more consistent with the user search habits of keywords and long tail keywords.

After selecting the appropriate keyword, layout keyword is also very critical to this maintenance site for example, take the home-channel-sub-content page + feature page form, then we will be the main keyword and brand keywords into the home page, in search, the first page weight is the highest, On the channel page we can put in some core keywords, for example, I joined the medical device maintenance, in the Sub column we add some fixed long tail keywords, such as I joined the CT machine repair, in the content page we are of course to add content-related keywords, of course, can also add 1-2 fixed keywords, for the topic page, We should choose some of the most popular words on the topic page to get more traffic.

4. The website internal structure is reasonable, the URL must standardize

In the initial design of the time must be the name of the URL and rules to determine, to avoid the confusion of the case, English Pinyin mix, of course, it is best to design a shorter URL, so that not only users can better memory, search for a short URL friendly degree is very good

A reasonable internal structure of the site, not only can improve the user's experience, but also can improve the ranking of the search, generally we will be the site's navigation to do as much as possible to achieve unity, so that the Content Page List page and the first page must have at least one channel to access each other, in the interior we can do some key words within the Especially for the more content of the industry station, through the key words of the internal links, can be very good to improve the relevant keywords and rankings, of course, the number is also strictly controlled, once the search is considered to be cheating, it is not worth the candle.

5. Open Site Search

Industry stations are generally content and its rich Web site, open search can greatly speed up the user to find information, for us, it can be completely through this to know what users like to find something, the habit of looking for things, so that we can optimize our keywords and pages.

6. Make site map and 404 error pages

The production site map can facilitate users to quickly browse content, but also easy to search the page crawl, but we generally need to make 2 kinds of map, one is HTML format, mainly for users, there is an XML map, mainly for the search engine, For the production of XML map You can refer to Baidu and Google's map production rules. 404 error page You can refer to Google 404 error page production.

7. Work outside the chain must be done well

This is the same old discussions, the quality of the chain is related to the weight of the site, about how to find a good outside the chain, we can learn from the webmaster station enough.

8. Update SEO knowledge to website editors

Web site editing is the content of the site, while the site Content search optimization, the most important step, we must regularly to the editors to train some SEO knowledge, and collation of industry-related keywords, and on this basis, the production of relevant content and topics

Above just do the station and optimize the process of some very basic work, in fact, the most important is the team's communication and executive power, communication is not smooth, insufficient implementation, easy to cause product positioning errors and poor results, there is to adhere to, site optimization is to insist.

The original text by Yoyo published in Webmaster College (www.pigzz.com) reproduced please specify the source