Examples of how to write soft text in accordance with customer search habits

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In the network sales, how to write the sales force of the soft Wen, is a very important webmaster skills. Soft wen to conform to customer's thinking habits, can easily be accepted by customers, can easily impress and convince customers. On the Internet, customers in the use of search engines to solve their own problems, there is a certain regularity. In general, customers will follow: the understanding of the problem, in-depth discussion, comparative selection, confirm the selection of the four processes. This regularity reflects the customer to find or receive information of a program, in accordance with this procedure to provide customers with information, writing soft text, more easily accepted by customers. This is a very strong soft writing method.

The first part of the soft text: the understanding of the problem

To clarify this way of writing, here is an analogy: there is a young man named Li Ning, fat, recently thirsty for some time, full of weakness, friends told him, may have diabetes, suggest him to see a doctor. Li Ning is very confused, do not know about diabetes, also do not understand which hospital, he decided to first online check.

In general, Li Ning, like all of us, needs to find out what diabetes is. What are the symptoms of diabetes? He wants to understand the problem, and to identify himself as the problem.

And your soft wen is to sell the diabetes hospital to the netizen. The first part of the soft text should be written about Li Ning's question, "What is diabetes? What is the symptom of diabetes?" The content. Try not to advertise in this section, nor do you want to sell the hospital, because at this time the reader has not considered the hospital, but to determine whether they are diabetes. This step should be as far as possible in plain language, to the problem readers a clear answer, so that they can be a condemnation.

The second part of the soft text: in-depth discussion

When Li Ning finishes the first part of your article, he feels that his symptoms are really like diabetes, and if he doesn't have your article, he goes on to search deeper questions to study, and he goes into the deep discussion stage. For example, the harm of diabetes to the body, how to diagnose diabetes, how to treat diabetes.

Therefore, in this part, the soft text will provide this information to attract Li Ning to continue reading. However, at this time the soft Wen should have some information about the hospital you want to sell, let the reader form the first impression of your choice. Because, this is a hospital soft wen, at this time important is let Li ning form to you to promote the professional impression of the hospital. For example, you can use the hospital expert status to introduce the knowledge that Li Ning wants to know. At this point, the hospital or product you sell is quietly implanted in the reader's mind.

The third part of the soft text: selection criteria

Through the above, Li Ning has a good understanding of the dangers of diabetes, and has mastered some information about treatment, he knew he had to go to the hospital to diagnose and treat diabetes. The question he desperately needs to solve now is: How do I choose a hospital? Without your article, his next search is the problem.

Now you have to write the soft text according to the above, but do not worry about marketing your hospital, according to the network sales skills, it has not yet come to this moment. Here you must first tell Li Ning to choose the standard of the hospital, and convince him. For example, you want to introduce the criteria for choosing a hospital should have what kind of qualifications? What kind of doctor? What kind of equipment and so on. There are some accepted standards in this section, but it also needs to be written in the context of the hospital you're selling, because the next step is to get the hospital you want to sell to this standard.

Part IV of the soft text: confirm the selection

When Li Ning is convinced that you introduced him to the criteria for choosing a hospital, he will then look for a hospital that meets this standard.

In this part of the soft text, you can introduce the hospital that sells it to the reader, tell the reader that your hospital meets the above standard. And more than that, the hospital has better advantages and features (difference Advantage) to increase the reader to choose your weight.

The above is the use of reader search habits to write soft language skills. Of course, in real life, readers read your soft text will not immediately choose the products you sell, he will also look at some of the relevant introduction on the Internet, but if your soft text can impress him, he will eventually choose you. This article by the sales of books recommended Http://www.fff9f.com/category/bidushu phone sales tips original, not easy to reprint, please keep the link.