Exchange personal views on original media issues

Absrtact: Recently has been seen in the micro-letter group controversy since the original question of the media, the effect is two general: all of their own original is called from the media, all reproduced cited most of the digest public number, or the contents of the Porter, is not from the media. Have colleagues

Recently, I have seen people in the micro-letter group controversy since the original question of the media, the main idea is "two general": all of their own original is called from the media, all reproduced cited most of the digest public number, or the contents of the Porter, is not from the media.

Some colleagues also use loudspeakers and microphones to compare: Since the media is a microphone, content moving media is a loudspeaker, the user will chase the microphone where, and will not explore where the microphone.

This metaphor is vivid but I do not think it is appropriate, because from the perspective of common sense, it is difficult to distinguish between the importance of loudspeakers and microphones, the two are often equally important, indispensable.

If you follow this rule, then most of the accounts I have in the media league should not be from the media. Of course, I definitely do not agree with this point of view, Qinglong old thief more disagree haha. Because I and my small partners operating account "catering boss Internal Reference" content is not entirely original, but by the original, special writing, editing processing, meet the essence of the article reproduced, and other components.

As a blend of internet media for 10 of years grassroots from the media, and to share with you my views on the original media issues:

Is media not media?

This issue is believed that most people from the media will not object, since the media is of course the media! With the word of the media. Since the media is also the media, we have to see how the media is produced:

Whether traditional media or new media or media, as long as the media is essential to the two important tasks is writing and editing. In the traditional media, the corresponding positions are journalists and editors, of course, there are also editing and integration.

This is like today's media people, you are omnipotent you are editing one, you are only good at original writing and not good at the title typesetting, then you specifically recruit an editor to help you also no problem, and ultimately is to have a molding media products dedicated to the user.

From the characteristics of the division of Labor, the reporter writing process is the process of information reception and return, information collection to the editor, edit the information two times to integrate the processing of products and then spread and release. So the editor is like a product manager.

Looking back on the history of the Internet, is an open, we know that the biggest difference between Network 2.0 and 1.0 is to let users create content, which is the most important meaning of the Internet.

Here can also be likened to the original from the media and "porters" from the media, original from the media more like 1.0, everything on their own, "Porter" Media is more like 2.0, more rely on everyone.

In this way, the original category from the media is not the open spirit of the Internet and the contrary?

Rule out entertaining, if you want to take your micro-signal serious as a media product to good business, I do not appreciate the pure death by writing to meet the user, unless you are a master, otherwise it is difficult to keep pace with the rapid development of the user's taste and demand, there will be a day of fine people died, the user is not happy, their first to be knocked to death.

What do users care about?

I and the partners in the process of doing the public number, also discussed a question, is the user in the content of the end is not care about the original?

Practice found that the person who cares most about the problem is the author himself, for example, you have reproduced the author's work without a signature, you must have infringed the copyright. This is the first to blame the author, and few users.

This logic is also simple, because the user is in the relationship with the media, so more attention to the media to provide him with what content, rather than who gave the media content. Perhaps from this we can see the difference between the media and the creator's attributes.

The user's first cold is content to him has no value? Do you have any pleasure in reading? Do not turn friends circle ... Get the nourishment he deserves.

In fact, many of us in the media know.

In the context of Internet mass information, users need "book" role to comb the fine information for themselves, this work technology can solve a part, but the human part must be completed by people, such as the title of the rendering, the sublimation of the reading, read the user's reading feelings, this is the network editor or from the media people.

Since the media is like a highly accomplished craftsman, you can polish the mundane content into different perspectives and brilliance, which is a valuable user experience. The greater the user's need for experience, the greater the value of the craftsman.

Luo's thinking is playing the role of book, Luo Fat team is a group of craftsmen. Rough every day through the death of reading, summary information, refining the classic 60-second audio or 50-minute video, which is the process of processing and production of information.

Of course, Rough never thought that the idea of ROM was from the media, or that as a liberal, Luo fat doesn't care what he is, but more about whether the user likes it or not.

I also have a resonance with this, in fact, perhaps nothing from the media, traditional media and new media, only the media or other xxx.

Rom thought of the voice response to the article is not the original, but from fans and other media, then the ROM thinking is a microphone or a loudspeaker? Is it from the media or the content? It doesn't matter.

It is clear that a qualified media person should have the ability to write, edit, operate, whether a person or a team, must face these problems, do a good job to create a qualified from the media.

No matter what the media, in the Internet age, content is the first productivity, but also one of the core competitiveness.

Finally want to ask you: we are so arguing that we are not from the media, users he know?