Failed to find the path to business-to-business Web site failure Lesson

According to the April release of the "first quarter of 2009 China Business-to-business E-commerce Market Monitoring Report," 2009Q1 China business-to-business e-commerce Operators revenue scale is negative, the market shrinkage is mainly due to the economic crisis affecting foreign procurement, the first quarter of China's import and export trade volume innovation low, The size of carrier revenue has also been reduced. The impact of the financial crisis on all walks of life is being released, how E-commerce Enterprises change? Out of the puzzle? In fact, several leading companies have begun to work on strategies and products in a bid to create a V-word rebound in China's business-to-business market.

Professor Chen De, director of Electronic Service Research center of Zhejiang University, a well-known national electronic commerce expert, said: E-commerce is the most development potential of the Internet industry, the key to promote the new round of development of E-commerce is service innovation and model innovation, strengthen the application of e-commerce to deepen and differentiate, to avoid homogeneity of competition, Mining the development of E-commerce resources and network behavior of the deep value.

Unlike other business-to-business platforms, business offers both professional business-to-business services and integrated Business-to-business services that integrate the needs of the industry, representing a new level of business-to-business innovation in recent years. It is clear that the toocle.cn website stands out from the current competitive business-to-business market environment.

In fact, the main foreign trade-oriented customer closures, corporate budget cuts and cautious renewal is Alibaba's biggest dilemma. At the same time as the leader, for business-to-business E-commerce membership fees, pointing to Alibaba's most, although the price reduction can temporarily alleviate the "foreign trade is not smooth" "domestic fire" situation, but it is obvious that Alibaba is also working to "multinational" multinational trade platform change, For other countries export enterprises also provide a global trading platform. Japan and India are examples.

On one hand, to pry into the "BRICS market" such as India, rejoice, on the other hand, in the "BRICS countries" one of China and distressed, Alibaba difficult turn, not in product upgrades, technological innovation, business opportunities found more fuss, just at the end of May 09 "First net Business fair" began to show, Taobao, Alibaba to promote the concept of net goods, at the same time by the 3G wind, advocating a "mobile e-commerce" a climate, the mobile e-commerce services in the end of the current domestic trade needs to activate the market, what help? Time validation is also required.

Do the site is not easy, at least in front of my novice feel to do the site, from February to apply for domain name ready to do business-to-business, to now nothing has been harvested, may not find the way. Now let me tell you the lesson of my failure.

1. The importance of domain name selection.

Domain name is their own station, starting a good, let a person remember you, not good on the trouble. We originally planned to build a network of Xingtai plate, did not choose the domain name of English, but the choice of xtbcd.com, we see very failed it. and Xingtai plate network seems to be not the same, our intention is XT said XINGTAI,BCD is read fluently. Too failed.

Then do the station, select the Business-to-business program.

2. Select the right business-to-business program.

We do not have the ability to develop business-to-business programs, only to find some online programs, used over the net Sheng, intent, and then choose the crossbar. NET Sheng only used to test a bit, found many problems, so give up. Intention to feel can also be taken to do, break the succession. Basically nearly finished, there are many problems found in the program, and at this time the site has released a lot of information and articles, throwing a pity, very helpless hard heart-change procedures. This time, PR is 1. Also found the crossbar trader this business-to-business program. In exchange for the heart is cold, really. I really want to say to you, do not have the ability to develop programs do not do business-to-business Web site.

3. Changing the domain name makes you lose more.

Change domain name is not to, the XTBCD replaced by XTBCW, a word is the difference is to start from scratch. Don't want to say more about it.

4. Search optimization

I want to tell you, do not deliberately to optimize your site, Baidu is very important to the new station, there is no need to optimize. My keyword choice is: Xingtai plate, Xingtai plate NET, plate base, plate, these. "Xingtai plate" Baidu Google is the first, "plate base" Baidu first, Google 3rd. Included is also very good.

I now want to ask everyone, how the perfect transition domain name AH? There are experts to say, thank you Oh!

5. Advocacy is important.

See a lot of netizens are talking about online and under the net at the same time propaganda, I think yes, but you have to have capital investment. Originally, the plan is to invest thousands of yuan for local publicity, then because the reasons for the collaborators did not do this publicity, how to promote online? A post? Only in the post posted in Baidu, no other hair, do not know how to publicize the most effective, after all, this is the plate industry, must be the industry to see the effect AH.

Believe it or not, business-to-business is going to be hit by money. Alas。

Do not say, for this business-to-business platform has no confidence, even if it is to throw it! If who has the heart to cooperate or other ideas that are suitable for common profit, you can contact. The best way to be a business-to-business platform is to think twice.

The post-tsunami era is a period of slow release of crisis effects, is a business E-commerce service provider no longer panic, pessimistic period, is a lot of businesses expect business-to-business E-commerce service providers real change in the era, although the number of shares can not be disruptive changes, but "information delivery" to "service delivery" transformation, "platform unified" to "Customizable, personalized" changes, but also enough to trigger the entire Chinese business-to-business e-commerce platform model changes.