Feasibility report and operation analysis of local network mall construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Feasibility report

Although already like Taobao, Pat, ebay and other large-scale national network trading platform, but the development of localized network mall has room. Local network Mall, in the following areas is a large trading platform can not do:

1, localization Network Mall can be more immediate delivery. Because of the small area span, so in the case of logistics allows, can achieve the day to complete the delivery of goods.

2, the Localization Network mall's credibility is higher. Localized network mall, compared to large network platform, this is the most important advantage. In the operation should be to check the shop, the entity stores can be accommodated in the mall, supporting the delivery of goods, goods to the post if not satisfied with the return immediately, the time required for return is not long.

3, localization Network Mall can be more flexible management. Because of the small area span, so the store will not be too many, side easy to manage, in terms of payment can be more flexible, such as goods deposited in the store by the customer to receive, meet transactions, payment methods can be more diversified, goods to pay, to pay these ways are very popular with consumers.

In the local network mall operation should pay attention to the problems:

1. Logistics. The issue and collection of goods should be in place immediately. On a large trading platform. Through large logistics companies, the delivery speed of goods is also very fast, in the province can be reached the day of delivery, we have to do is faster than they.

2, a lack of network terminals. In the entity shop, need to have a computer terminal connected to the network, before the normal conduct of the network transactions. But because of the small area span, the shop installs the computer not many, limits the local network mall the rise.

II. Operational Programme

1. Website construction. Recommend the use of the current very mature network mall procedures such as Ecmall, can be two times development.

2. Testing phase: The internal staff group for consumers, merchants, customer service, unified site for initial testing, to find problems and solve.

2. Network record. Because it is an operating website, the required record must be made.

3. The first promotion, not through the media, but through the local network relations, pull the first store to stay in the mall, the mall cargo display. The mall initially have store occupancy, have goods to choose, enrich the Mall page.

4. Develop a large area of network promotion. To enable more merchants to stay, the consumer online for the first time purchase. In the early days of operation, to carry out online and offline investigation activities, online can be placed forums and other interactive sections, under the line by the salesman to conduct shop investigation activities, and immediately understand that consumers and businesses are trading activities encountered problems and suggestions, immediately to the problem of rectification. And through the mall's online customer service, instant solution to consumers and businesses in the trading activities of the technical problems.

5. To reward consumers and merchants with some points activities.

6. The complete system manages the store commodity, thus prohibits the illegal commodity and so on the dissemination of information.

7. Starting from the beginning of the shop will be complete statistics business information, convenient development later.

8. It is recommended to promote their own network stores in the entity store promotion, not mandatory.

Iii. Transaction Flow:

1. Online Payment: Consumers to buy goods, through Alipay, an, nets, such as network payment port payment → Merchants through the logistics of delivery → customers receive goods, confirm the transaction or the goods are not satisfied, to return, return should be borne by the consumer all freight, The merchant should provide the return unconditionally when the goods are in the same condition. Reference HTTP://BBS.ADMIN5.COM/ZJ

2. Offline Payment: After consumers buy goods, the delivery of goods to the payment, contact the merchant delivery, or store storage (specified time) → Through the logistics arrival, logistics generation fees or consumers to the store to pick up their own goods → Consumers receive goods, confirm the transaction or the goods are not satisfied, to return, return should be borne by the consumer all freight , the merchant should provide the return unconditionally when the commodity remains intact.

Iv. Profit model

1. Shop recommendation, home advertising bit.

2. Logistics.

3. Network shop management fee. This charging method is entirely free of charge. However, in the development to a certain extent, only the use of the logistics we provide can be exempted from payment.

V. Logistics Basics

1. Logistics should be signed in the business contract, not limited to the use of the only we provide, businesses can find their own third-party logistics. But using the logistics provided by the merchant, the merchant will pay the network store management fee (initially exempted).

2. Strengthen the management of logistics team. Delivery speed, service attitude.

Vi. Other issues

1. To sign the logistics contract with the merchant, we should pay attention to the problem of the dispute in the logistics, such as the damaged goods. suggested that the following method: The merchant in the delivery of goods should be sealed, logistics card printing, the initial free to provide business. Card contents: The name of the goods, the amount of the merchant to confirm the signature of the goods, Customer receipt Confirmation signature, date, logistics delivery person signature.

Merchant shipping → in the card signature, fill in the name of the goods, the amount of customer receipt, fill in the consignee signature → After the consumer confirmed receipt of goods to fill out the name and date of delivery → store.

2. For the management of virtual goods, virtual goods such as game accounts, point cards, software, etc. do not pass the logistics, can not charge, so management, open to all, no physical store can also. No charge, improve popularity.

3. For service businesses, such as domestic services, wedding photography, the transaction activities carried out in the preliminary period is not charged.

Vii. Attention Points

Establish a good credit image of the network mall, and solve the disputes immediately.

We do is the service, collect is the service charge. Be sure to do a good service.