Five causal factors affecting search engine rankings

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Website to optimize the use of search engine platform marketing their own, is generally four steps to go strategy, a collection, two rankings, three, flow, four conversion to enhance the brand effect. Regardless of the content of the site for the king, links for the emperor, the site of the search engine where the registered ranking is critical, no ranking empty talk online marketing.

Heaven has a way today regaling Web site optimization in the impact of search engine rankings of the 5 major causal factors.

First factor flow first, no flow of Web site optimization results in the search engine rankings are unstable and unreliable.

Take a familiar website seowhy its website from last year to now revised several times, but the site rankings after a brief decline will be a short time strong recovery, test is what? The test is the flow. In a word website optimization no traffic, all are clouds, are mirrors, empty joy.

The second element: content is the cornerstone of the site is good or bad, is the site in search engines where the rank of protection.

The amount of content can be seen whether the site's flesh and blood is plump. The quality of the content reflects the practicability and authority of the website, while the content is the necessary condition for the website to generate traffic. There will not be a steady stream of Web site content without a full and credible, plentiful web site. Or a sentence, the content of the bottom, original + quantity guarantee is necessary.

The third element: Link plays the link of the website vein, the weight transmits, the webpage confidence vote effect. Links can quickly improve the rankings of Web sites in search engines.

1, each site is a link between the Web page and the links into a combination. The weight of each page is reflected in the URL link for each page.

2, as the site's internal optimization is our controllable part. Each link page is an internal chain of another page, with internal information voting.

3, internal links or spiders are included in the site of the highway.

4, the structure of the site, navigation is also linked to the user experience of many degrees is also linked to the role.

5, the website not only needs to generate the trust index, the External trust index is also very important, the external link of the website has played the role of this leading and waving the flag.

The third factor: the site's bounce rate is the most important form of user experience, but also to a large extent affect the search engine on the site's Trust index, site rankings. Popular point that users from the start to click the site to leave the network a behavioral process, if the end of the consumer behavior, or generated a potential strong sense of trust. What? Your site is basically a user to a very practical site, the basic and the user's search behavior characteristics approximately match. For search engines Such sites are usability, highly trusted sites. Site in the search rankings will naturally get his rank.

5th factor: Website exposure rate. A web site to survive in the network, social media exposure is essential. This can go to work every day to do a bus to see that Suntory beer ads. The higher the social exposure of the site, the higher the popularity of the site, the site's marketing effect is reached, ranking, flow, business orders will follow.

Anyway, Heaven has a road to say five major factors can not include search engine rankings used algorithms, only in the site optimization to consider several important factors. We all know that Baidu's search engine ranking algorithm has more than 200 factors to consider, we can not all know. What we should do is to do a good job of the station, do the content, do the user needs, do a good job of each optimization details.

Article author Paradise has road, post source address SEO forum http://www.seoniuren.com/thread-18261-1-1.html