Five directions to start your PPC ads more cost-effective

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PPC is now a very common enterprise site search engine marketing methods, although the high expenditure has been criticized by enterprises, but at this stage it seems that it still has its irreplaceable advantages. In today's competition so fierce site, PPC can save more energy and time for the enterprise, faster access to the exposure, do not worry because the search engine algorithm updated by tens of thousands of competitors submerged. Of course, high costs and inefficient returns have become an excuse for companies to complain about PPC too black. And the author believes that the reasons for the low cost is mainly from the enterprise did not deal with PPC ads, PPC ads in the final analysis and traditional media advertising is the same, but to provide a platform for enterprises, whether or not the success depends mainly on the business. Therefore, today I would like to share with you a few to enhance PPC advertising cost-effective way, I hope to help.

PPC keyword selection to be attentive

This is the first issue of PPC, a good keyword to give the site PPC advertising conversion rate is very large, so the enterprise in the selection of PPC keyword, can not be arbitrary, to determine the main direction of the keyword, that is, target search users have a clear consumer demand and ability, Second, the search users should have a very high conversion rate, in fact, and we are familiar with the long tail of the word is very similar, but for so many keywords we can not do all the words, in the choice of time we also need appropriate according to the competitor PPC keyword core and weaknesses.

The ingenious design of description

Each PPC keyword below will have a small section of description, we do not underestimate this description, if the keyword is to attract users of the first element, then description is the second element to facilitate the transaction. On this aspect of the formulation, I would like to have no experience of the enterprise can be more reference to peer site, see how they write, and everyone in the description not too professional, pompous and other words, to be realistic to consumers want to know the problem of white is the key.

Landing page design to be more humane

The previous keyword selection and description will be to some extent to give the search users a certain degree of attraction, and then enter our site to continue to visit, but this is only the beginning. To really make a deal, you need to work on the landing page.

Landing page We don't have to pick the home page, the key is to have a high degree of relevance, so that our target consumers directly to see what they want to know, can better improve the conversion rate.

The entire landing page of customer consultation is also an important detail, after all, the details of the introduction will also be overlooked, convenient customer consultation will better meet our target consumers, promote conversion rate.

For landing pages We can try to lure consumer spending banners or pictures, such as "online consultation", "Order Now", "promotional activities" and so on to motivate the target consumers to talk to us, so can also improve the conversion rate.

Adjust the time and price of PPC appropriately

The above content is mainly about the conversion rate of PPC, then we will talk about how to save as much as possible. The first is PPC time? We all know PPC bid high and low and ranking in direct proportion, this is the auction advertising, but the competitor does not do the target keyword, we can get a better price at lower prices, so we can analyze our competitors, analysis of their PPC gap period, When we study when they are off the line and analyze the data, we can find a more cost-effective time to launch PPC.

Do a good job of SEO and PPC reasonable collocation

In the author's eyes, conditional but do not do PPC business is too stingy, but only do PPC does not do SEO business too take a ride, because some words do not have to do PPC, this kind of word although conversion rate is low, but the competition is also low, after SEO to get a good ranking is not difficult, For enterprises can talk about SEO and PPC reasonable mix can get a higher price.

Improve the quality of the site

No matter how much our PPC invests, if your hardware conditions are not good, the same conversion rate, low cost, if your site space is often not hit, the quality of the content is poor, the page is full of ads, your site's professional will be greatly discounted, your PPC do a good job is also said to attract customers shut out. We need to know whether PPC, or SEO, they just provide us with a platform, a basis for development, the quality of the site is also the key to the success of the transaction.

Do not lose money to do PPC, the loss is that we will not use the funds invested to do the most affordable PPC. This article from the health of the road video http://www.kmjmwj.com/original, A5 starting, reproduced please retain the source.