Five ways to improve the conversion rate of website

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The ultimate goal of the operation of the site is to make money, how to make the site to maximize the benefits, where the general public will pay attention to two indicators, CTR and conversion rate. The click rate is how to get customers to see you, come to your site, this is like you open a little shop, how to put customers from outside the door has come to the shop; but, more people come to visit, but not necessarily income will be more, because people do not necessarily have to pay the bill. So, how to improve the conversion rate of the website has become the key, so that everyone entering your shop can pay for you, then the wine is not afraid of the alley deep this sentence became the wisdom of the word. The conversion rate of the website is high, the profit ability of the website is strong. Then, how to get a higher conversion rate, so that your site's customers are willing to pay, it became the topic we want to study, here, the author will be the topic to expand the summary, I hope that the vast number of Web site operators to hint.

Below, we will elaborate on five aspects, this order is by the consumer behavior of the sequence to start, for our operators, that is, we should expand the order to expand, we are called to improve the conversion rate of five kinds of cultivation.

1th, like to dress up your website

Everyone likes beautiful things, and will not refuse the enjoyment of beauty. Love at first sight is absolutely touched by the other person's appearance. Therefore, we want to improve our conversion rate the first element is to give customers a good first feeling, so that customers like to meet a beautiful woman to you at the same sight. Part of the consumer is impulsive consumption, they feel good when they encounter, whether in the sense of good shops, or met the feeling of good goods, are willing to spend money to make themselves to buy the fun. So, for this type of consumer, if you can do the same as the makeup of your site, then they will be your most easily available customers. In addition, for cautious consumers, if you can give them the best first impression, then they will be happy to browse your site, until they find the goods can buy and worth buying, become your customers. Otherwise, even if your shop is bustling, you have no income. So, do a good job of the appearance of our website, according to the general public aesthetic to provide consumers with the enjoyment of beauty, is the first level of our five kinds of cultivation, but also we do a good job of all levels of the foundation. Because no matter what kind of consumer, this is only the advantage, for impulsive consumption, has let you have income, for prudent consumption, this makes you other cultivation to use.

2nd, make customers as convenient as in their own home

If a customer enters your shop and feels that the first feeling you offer is good, then he has a chance to keep looking. Let's assume a scene. A customer who wants to take a look at a store, or pick a product, finds that the channel left to her is inadequate, it was difficult for him to go anywhere because there was a basket of flowers to decorate on the aisle, or a push item, or he would have a hard time trying to pick up any product, or he would never see the price of a commodity, Often need to ask with the shopkeeper, very troublesome, then, perhaps his consumption experience is over. Because the consumer behavior in this shop is inconvenient. So, we want to let 11545.html "> We have a very good conversion rate, we must provide users with a convenient way to browse." The longer a customer stays in a store, the more likely he is to buy. So, for our website, provide customers with a convenient way to browse, so that he can experience at home as convenient, then his stay in our site will inevitably increase, so there is a detailed understanding of our products and opportunities, we have a better display of our products and services opportunities, The possibility of buying can be greatly enhanced. In other words, our conversion rate is likely to rise. In addition, the convenience here also includes customers in the decision to buy products after the purchase process is convenient, suppose that the customer has decided to buy a product, but in the process of payment if it is troublesome, such as the need to fill in a pile of personal information, etc., then maybe he will give up his purchase behavior, therefore, So that customers can be as convenient as at home, is our site to think about improving the conversion rate of the second level of cultivation.

3rd, recommend your product like an expert

Many customers belong to rational consumers, they will not because of the impulse to buy goods, in the choice before buying a detailed understanding of products, and then carefully compared to decide whether to buy. So whether we are professional enough to meet the customer's understanding of the product's performance is the key to whether or not we can make the purchase happen. For example, we are a cosmetics website, if we can give consumers a detailed description of the characteristics of our products, suitable for the type of people, its use, and even some of the differences between similar products, so that customers will feel that we are the opinion of him is useful, and he can be here to professional knowledge, The likelihood that rational consumers will consume in our place is increasing. Just like a doctor always like to have a specialist, if we can do like experts and customers to promote our products, then why customers do not choose to spend here. Therefore, to be professional to become our site to improve the conversion rate of the third level of cultivation.

4th, treat your customers the same as God

The customer is right, if not, please see the previous one. This sentence is regarded by many people as classic. But, how to do, perhaps not too many people understand. Treat your customers like God, that is, to meet all of his requirements as much as possible, for reasonable, unconditional satisfaction, unreasonable, as much as possible compensation. This will enable consumers to continue to purchase desire. We mentioned in front of the expert out-patient, most of the doctor's attitude towards patients are indifferent, if one can be a big warm and courteous treatment of patients, then he here how not overcrowded it. Therefore, we say that to improve the efficiency of our website, we must improve our services. For example, in the case of a customer consultation, as quickly and professionally as possible, we respond as quickly as possible when a customer makes certain demands. Therefore, the promotion of our service quality, so that customers get God-like consumer experience, will be our increase in the site conversion rate of the fourth level of cultivation.

5th, let customers trust you like family

When the customer satisfaction from your consumption here to return, do you feel that your business success, far from it, this is just march to go through the first step. Let the customer continue to come to you here to spend, is what you really want to do, then how to do it, that is to make customers like the trust of your family to trust you. For example, I mentioned in the customer consumption process how our cosmetics use and precautions, customers benefit from the use of the process, or customers in the use of our products have any problems, we can timely help solve, which can increase customer trust in us, with these, What customers get from us is not just the goods, but the life, so the next time if you want to have consumer behavior, he will naturally choose to trust you like a family. So this is our fifth level of cultivation.

Above all, to improve the conversion rate of the website is to go through five kinds of cultivation, so that customers in our continuous consumption behavior, then we can not improve the conversion rate. On the internet, there will never be a lack of business opportunities, and will never lack customers, the important thing is that we let people become our customers. High conversion rate, will be we have a good profitability and risk-resistant ability to remain invincible in the market.

This article address: Elder brother Women's genuine www.alexhua.com.