How video sites get rid of the shackles of copyright infringement

Pioneering the original program, for the video site is not a new topic early. The amateurs of the former netizens have not met the needs of the audience. Video site is assembling team strength, the development can let the audience participate in entertainment programs, great to the TV station to steal division posture. At this Shanghai TV festival, video site leader Tudou has launched three interactive entertainment program "Sophie Diary" "Potato Angel" "Internet Millionaire". Tudou chief Content Officer Huan Min Introduction, 105 sets of interactive drama "Sophie Diary" will be at the same time in Oriental TV and Tudou broadcast, the story tells the Beijing girl Sophie to Shanghai School experience, by the audience click rate to decide the plot trend. "Potato Angel" "Internet Millionaire" is two reality shows, the former and Oriental TV "refueling!" Oriental Angel "echoes, the latter will quiz studio to move on the network, video, search engine, SNS community three-pronged, and strive to create a new round of TV viewing topic.

According to an authority survey, video site in the 3G era of the first quarter, is recognized as having the strength to compete next round of video sites are mainly Youku, Tudou, 酷6网, 56 nets, and six rooms and five video sites. Some netizens believe that, in addition to these five video sites, other video site is not the rest of the food? I think it's too early to say this. The main is to see the next round of video site What kind of marketing model of the problem. However, regardless of the mode of use, in the 3G era, video site to "live" have the confidence, must strengthen the original content, the same quality of reprint and illegal plagiarism are no way out. and whether the original video can be maintained is a problem we must explore.

First of all, the video site has passed the era of reprint. In fact, a few years ago when the domestic video site up, video because of the license plate, Olympic Marketing and other effects, the concept of video is very "fashionable", and upload more difficult, if the demand for original video occupy mainstream is certainly not realistic. At that time, there are many original video, due to the impact of equipment technology and other factors, video quality is not up to the requirements. Even if the Hugo out of the "steamed bun murder" also caused great controversy, or whether the infringement of the discussion. In other words, the video environment is not mature, people from the psychology has not accepted this mode. and the video website and the television station extremely cooperation "the norm" the video became the mainstream. However, today, with the issuance of 3G licences, licensing issues have been resolved, technological advances in equipment upgrading, people have accepted the original video mode. In addition, videos of television stations, which are extremely video companies, have appeared in portals and many community forums. Video sites such as the use of homogeneous content, has not much appeal to netizens. And some of the original more close to the people's lives video is a big way.

Second, the domestic video site original mode has emerged. At present, the domestic video site original is very confusing, many are the spontaneous uploading of netizens, and video site has acted as a "referee" role. No appreciation of the value of pornography, such as illegal video clean-up, and the exclusive, high-quality video but there is no incentive, greatly reducing the enthusiasm of netizens to participate. Recently, after the successful launch of the "1+3 win" program, 酷6网 again launched the "original member management System" to achieve the standardization of original author management. At 酷6网 station saw "on the original membership system of the draft" one of the "cool 6 implementation of the money together to make income sharing." "To provide 500,000 yuan of original fund support", "the copyright protection of members, the settlement of copyright legal disputes" and so on.

Previously, cool 6CEO shanyou in an interview last year, said that Cool 6 does not exist "capital of Winter", because their operating model is "money together to earn, creative people do", and other domestic video site is different. To date, the number of original authors of the site reached 60,000 people, of which more than 3,000 people signed, original video works have exceeded 1 million.
Domestic video site---excited network in the infringement of the copyright for the potato, Youku and other domestic video sites almost all of them, recently by a Beijing film and television communications company for the same reason to sue, this month, Shanghai Pudong New Area court hearing the case. Almost none of the domestic video sites have escaped the fate of copyright lawsuits, forcing major websites to work hard to find a solution to the problem.

In the Shanghai Court Information Network Opening bulletin board, starting from June 10, to No. 29th, the Pudong New Area court will be divided seven times on the excitement network suspected infringement of the property rights of the case trial. The lawsuit excited network tort also incidentally implicated in China Telecom, the Chinese mobile more than provincial and municipal branches. In the past, the excitement of the network has awe-inspiring potatoes, youku, cool 6, PPS. PPLive and many other domestic video sites have been told. At this point, the domestic video site in the face of copyright, almost no one spared.

"Users upload a lot of video, the gradual review of the copyright of each piece of content before they can be published, which is difficult to do technically, this is a big problem we have now encountered in copyright." So we welcome, each copyright dealer promptly informs us their copyright content, thus we may pass a series of measures in time, avoids these users to upload their content, or uploads the content to be able to delete promptly. "Youku Vice President Liu Dele said, video site has a large part of the content is uploaded by netizens, this is the most likely to trigger the copyright lawsuit, at the same time, video site is facing the biggest difficulties."

In fact, for video sites, they face an urgent task, that is, how to find a solution to the problem, free from the "Original sin" of copyright infringement. Now, the time to live simply by traffic and popularity is over. Copyright is a matter of life and death, throughout the domestic large video sites, we found that they are exploring a reliance on copyright trading and advertising dividends of the business model. 酷6网 CEO Shanyou recently in the Shanghai Television Festival related activities also said that the copyright party is cooperating.

"Hope the video website can become the promotion of the industry development", this is shanyou and so on the good Hope, because to find a copyright party, video site and users of the interests of the three balance point, it is not easy, it will take a long time.

Although YouTube frequently filters out copyright videos, it has been questioned by many experts. However, the site needs a huge amount of Internet users original video to support the situation is not to avoid the fact that the façade. The 酷6网 must be reminded that first, this "split" pattern will soon be popular in domestic video sites, the competition pattern of video sites remains; second, the video site will not because of the arrival of 3G content monitoring has been reduced, the more original video, the cost of human and material more; third, the promise of copyright is difficult to deliver. In the domestic video environment, the right to defend is a very difficult thing, for the netizen rights and so more difficult to obtain evidence.

We do not doubt 酷6网 's original model is correct, but the risk of its innovation exists, we hope that the first crab-eating people can go better. Therefore, the original video site is the surest way, but to bravely walk their own path, the most important to go long.