How to improve the rate of click and open of mass mailing

Http://www.aliyun.com/zixun/aggregation/12915.html "> How much is the marketing value of spam?" Suddenly want to briefly analyze this marketing method, due to work in the morning to open my company mailbox, received a spam mail processing letter, the contents are as follows:

"Hello, you complain about the theme of" travel, luxury rooms live 1 to send 1 big surprise, but also enjoy more concessions! "The spam message has been processed by the system, while the spam features have been studied by the anti-spam filtering system, thanks for your support and cooperation in anti-spam work!" If you receive a new type or new feature of spam, please submit to us again, thank you! ”。 Title: AntiSpam team.

This is a spam message I reported yesterday. To be honest, the company's mail did not receive any spam, but received a letter, on the thief unhappy, the complaint passed, did not think the anti-spam intelligent system is very useful, hehe: And then said back, the current market use of spam marketing is indeed a lot of, People most familiar with the most common is the QQ mass mail and MSN mass Mail. Let me explain the difference between spam marketing and licensing email marketing, which is simple and straightforward, and the license email marketing is licensed by the user, such as the company's own client-mail resource system, the registered member system of the E-commerce website, and the mailbox resource that subscribes to the relevant product information of its concern. It is a relatively spam message that is not licensed by the user.

Mass spam is now quite popular, as for marketing value, I think all friends can think about it, this is mostly through the program on the Internet to crawl email address, of course, including effective and ineffective, will also be a large number of not belong to their own target customer base, so the quality is not high. My own daily received a mass of MSN Mail and QQ Mail mass is very much, this does not specifically target customers, and the net of the marketing method is indeed undesirable, in addition to affect the normal work of others, but also to the sender of their own corporate image. Like now, most mass mail about training courses, celebrity marketing lectures, and what efficient marketing tools, foreign trade products to promote the special many, sincerely hope that these friends can spend more time to do some precision marketing. The so-called precision marketing, is aimed at their own target customer base, targeted, so that will have effect, even if the bulk of the mail, perhaps people are interested in things, others will look, hehe:.

Because in the past work often use of mass mail to increase user stickiness and increase the company's earnings, if there is time I will write a series of mass mail promotion experience: Mass mail production, the accumulation of mailing list database, how to reduce mass mailing is treated as spam 、...... Today's topic is how to improve the rate of mass mailing and open rates, is the mass mailing group, mass mailing title, mass mail content, mass mail pictures of the processing, reminders of the sending of mail, mass mail sent.

The following to the Listener net mail mass marketing to analyze

Case：

Message title: [Listener Net-Chinese music community] FAOFAO invite you to join the listener network--Chinese music community, and become a friend of Ta

Message content:

Listener Net--Chinese music community

Dear Friends:

FAOFAO invite you to join the Listener network-Chinese music community, and become TA's friend Faofaohi, I am FAOFAO, in the Listener network-Chinese music community set up a personal homepage, invite you to join and become my friend please join my friends, You will be able to understand my current situation through my personal homepage, share my photos and keep in touch with me at any time.

Invitation PostScript:

Please click on the link below to accept your friend's invitation:

Http://www.tingzhe.com/invite.php?u=2&c=646247a08ff545f5