Local station interview: Make a comprehensive plan and build a multi-city portal Network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This interview, the portal long gave us how he is to develop step-by-step plan, how to compact and robust towards the goal, as well as his own innovative to create rich features of the site content of the method, and the various portals of the automatic blood supply of a cycle of the process, Also let us realize that he is committed to building a web portal across the country's great dream, hope to be able to bring some suggestions to other webmaster.

Moderator: Your site covers 29 places, I am looking forward to your wonderful building story, please share it.

Portal: I've always wanted to consider doing local portals, before only considering doing our local. But in the choice of domain name for a long time to think about what to call the portal network, good domain name is not, and finally my wife reminded me, she said: "You do a big Bai, see menhu.com someone use it?" I have been very interested in the Internet, and the local portal has a lot of interest, especially the reference to a few large websites, finally decided to do this portal. In 03, I ran a small local talent network, although not the main business, but now there is profit, from 05 onwards, I began to focus on the local portal of the blue Sea. Now the major integrated portals have been the warlords, individuals or small companies have been unable to intervene, but the local portal, because of its subdivision, with the local integration, and by the large capital concerns low, so has not been implemented. In my opinion, the local portals will become the three major media in parallel with the local evening news and local TV stations. In 2011, officially took the site now domain name, earlier involved 29 local stations, because the domain name suitable for SEO, as well as a considerable authority, so now the progress is relatively smooth.

Moderator: You have made a talent network, then the site operation of this piece of experience is very rich. What do you think is the difference between the talent network and the operation of the portal network? Some of the relationships that the operator network has met will be applied to the portal site?

Portal: Use a newspaper for example, a talent site similar to a newspaper job classification section, and the local portal similar to the newspaper. Operations, for the general Talent Network and the corresponding local portal is not a big difference. But the local portal is more focused on the network, and the talent network more emphasis on traditional media more. Oh, before the operation of the talent site to meet a lot of media, but I will not use the traditional media to promote the portal site, because the stall is too big. Later I will use the local site above, so that the legs will be faster and more stable. Talent Network I am still operating, in fact, I think I am a layman in the IT industry, but I am a marketing industry background, also engaged in a few years of market planning, I think I have a relatively good grasp of the market, network industry I am a layman. I think the network, although there are a lot of new things, but also to see him as a traditional industry, his first point is to locate, locate the appropriate audience, and then communicate with it.

Moderator: Like the 19 floor is to do a good job in Hangzhou, and then expand, your site is at the same time many cities online, how do you plan it?

Portal: In fact, we are different from the 19 floor, although everyone is a local portal. Our target website has two: one is SouFun, one is Baidu Post bar (let him be counted as a website). The 19 floor is based on local strength, backed up by the local cyber Empire. So not only his domain name, but also his positioning, and by the people's veins, have a great local brand. And we are relying on the entire network, and then the Internet to subdivide the people in various places. Our profit, is no matter from where the netizen, can find his suitable place, our disadvantage, of course, the stall is too big.

However, we have adopted the corresponding measures to avoid weaknesses. For example: First, the use of a full net, focus on the cultivation of the way. Concentrate on their own strengths to build one or two of these fist sites, for example, our Shijiazhuang and Beijing station; second, we build so many sites are also considered through various aspects, such as we put ads on the Web site navigation, the key word is the portal, so he came to the traffic is 4 times times the average site, and even some of the 10 times times the site of the electric dealer. And these flows are all over the country, if we only put 1-2 sites, then 80% of the flow will be wasted.

Moderator: Each operation has its advantages and disadvantages, to avoid weaknesses. Very curious, you run so many local sites, with what to maintain it?

Portal: First of all, I think that the purpose of doing the site is not that you beat others, but you can in the market foothold. For example, our other stations, we do not require the first to become a local, but to complete the process of blood supply. And now, I can say that most of the stations have completed their own blood supply.

Secondly, I am a small business, it is impossible to start with how ambitious goals, I first want to do a squeeze of light snow Regiment, and then let him roll down. Self-transfusion, profit more than investment, the formation of a virtuous circle, is the root of an expanding enterprise.

Moderator: In such a short period of time to achieve the profits of so many cities, and realize the blood supply, how do you do it?

Portal: Oh, strictly speaking this is not my credit, this is the domain name credit, now has more than 10 soft Wen company and our cooperation. Because the authority of the domain name, also has the attraction, only then lets the customer and the soft article company, publishes the soft article in each branch station. This creates a blood transfusion process. I do this site before, there is no soft wen this piece has a full understanding, until suddenly one day, there is a soft text company to the door, ask the price, talk about cooperation, how many pieces per month, give how much discount, I just understand that it is so. That is, soft paper companies, equivalent to advertising agents, they pick up the customer's promotional soft wen, and then pick the site published, and they earn the middle of the difference. Simple point is that, for example, customers have a soft article, to put Hangzhou, soft Wen company will recommend, Sohu, Sina, 19 floor, Hangzhou Portal Network, and we are that Hangzhou portal, ah, so pay us ah. Tasted this sweetness, then we will take the initiative, to the soft Wen company to call contact, has been fixed down more than 10, Shanghai, Beijing and Shenzhen, soft Wen company cooperation. Of course, not only this process can be achieved by domain name alone. There are fundamental conditions, we in the SEO up and down a number of kung fu, such as our Beijing portal This keyword, the ranking in Baidu has surpassed the veteran of the Millennium Network, ranked second, after the capital of the window. and a number of portal Web keywords, Baidu, Google ranked the first page.

Secondly, we also through the Web site navigation, to do large-scale publicity. Also bought a lot of site links, generally these links are some name chain as well as local portal chain, such as wheat bag, that link has it, through the link company, buy down. Links this promotion of the words I think is still relatively good, now all the big sites, have a lot of the equivalent of friendship links, in you do not become a big site, to get these links, must pay the price. The cost, I think, is worth it, and we will do a lot more to make a piece, of course, in the future, we will be more through the exchange of ways. Internal SEO adjustment as well as local positioning keyword description are also doing. And the content of our website is based on positioning on the SEO built around. At present, most of the Web sites, data have hundreds of thousands of, or even millions. But for readers who read your site, it could be dozens of or less than 100. In addition, some stationmaster may say, my data is big, possibly from the search engine IP also many. In fact, this is also a biased understanding. First, if your data is a repetitive collection of data, if your weight is not enough, then no effect; second, even if the IP, if the site itself with the location does not match, then this IP is also an instant slip away, like a meteor, meaningless. I think, the user creates the content to be more meaningful, easier to retain the netizen. Of course, site Building station can not have so many users to publish information, so we are around their own positioning to create content. How to build it? I am here simple to say, our company current personnel is this configuration, an SEO personnel below has three editors, four personnel form a group. By SEO title, including the title of keywords, including keyword density, including long tail keywords, and then by the editor to create this original content. Details are not disclosed here, you are interested in their own research.

Moderator: It seems that the current Web site's development situation than you originally conceived of the smooth.

Portal: Yes, better than I expected. Because a website, or a company, requires two prerequisites: Time and money. I had always intended to spend a long time in exchange for a small income of money. Now through the completion of our own blood transfusion we have actually stepped into the second step.

Moderator: What's the plan for the second step?

Portal network: The second step, the focus is to streamline the flow of import and export. It may be more obscure to say so. We have done a lot of early matting work this year, that is, how to buy the flow of money to make him more than the benefit of investment. For example, in a navigation site to spend 1000 yuan per month to put ads, introduced a number of IP and netizens, and then these IP and netizens generated how many yuan income, the site is critical. Because I have a relatively large advantage of this site compared to others, I also said before, that is, for example, we put ads on the Web site navigation, the key word is the portal, so he came to the traffic is 4 times times the average site, and even some of the 10 times times the site. So if I invest 1000 yuan to export 1200 yuan, then 10000 of the investment, 100,000 of investment, 1 million of the investment, will also be corresponding to gain. Some websites put advertising is pure burning money nature, in order to bigger, put 1000 advertising, output 200 to do. I have no money to burn, only 1000 let him produce 1200, and this data is calculated after many times, is fully achievable. Also because of our particularity, accounted for a little cheaper.

Next, there is the possibility of releasing local cities and counties. At present some stationmaster want to join us, do a piece of local portal. From the website construction to now has 4-5 counties to discuss cooperation to join matters. So-called to join simply, is that we have a structure of a local substation, technology and management are we to provide, and then by local people to promote and local publicity. In the early days, the main emphasis is on common development, and the conditions are relatively low. But there are some conditions, such as: he should be familiar with the network or familiar with the media, especially the local advertising industry to be ripe, but also have to be steadfast, have common ideals and goals, and then to a certain extent and then divided into the situation to divide the interests.

Moderator: It seems that you have made a comprehensive plan, our interview is nearing the end, please give other webmaster some suggestions.

Portal network: Oh, I was also just started to build local portal site, the proposal does not say, say it, the local portal is a blue sea, but already a large number of sharks began to enter, if you want to occupy their own place, please as soon as possible. Moderator: Thank you very much for your sharing, your own innovative way to create rich characteristics of the site content of the method gave me a new thinking, your weaknesses in the portal above let me have a great feeling, as well as the realization of the blood supply method, the construction of the editorial team, the test formula for advertising, etc. also let me learn a lot, I wish you a better website, the early realization of your dream. If you are interested can go to Baidu Search portal, to learn the long and stable style of the portal site (if you also want to share the operation of the local portal process story, welcome to add special qq:2500043843 interview.) No threshold, do grassroots webmaster practical interview.

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