New station play "new advantage" to win competition

Source: Internet
Author: User
Keywords Competition user needs SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Some stationmaster says, each domain already has "the early Bird", by virtue of the accumulation of time in this field has been developed to a certain scale of the site, access to a larger user base, compared to these old stations, the new station can even use "poor" to describe--there is no development of funds, There is no more than the old station richer content, no more old station more prosperous popularity and loyal user group, facing the old station, new station how to compete?

In fact, although the old station has some of the above views of the "first advantage", but as a new webmaster, as a challenger, we should see the new station on the presence of the old station does not have the advantage, that is the new site has a variety of "new advantages." Because of the new, so the new station like a piece has not been tied and stereotypes of the new white Paper, will not be as old as the site can not easily change to meet the needs of users constantly changing, invisible in the same have their own "after the advantage."

To compete with the old sites that already exist in the industry, and cut off their own pieces from the market's big cakes, it is true that the new webmaster to give full play to the new station has the "advantage of the post", these advantages incisively and vividly play out, the impact of a variety of problems facing the industry "predecessors", fast in the fierce competition in the first gun, Play their own fame, establish a competitive initial "beachhead" in order to continue to expand the market share of the occupation. To give full play to the "new advantages", we must start with the following:

One, to cater to user tastes, and quickly set up independent style

In fact, like people, each site also has its own independent Facebook and personality, but it is displayed in the site's design, content layout and the atmosphere of the Web site and public opinion, the user through the site's understanding and use, in a relatively short time to understand this site and other sites different characteristics, and decided to stay here to become a loyal user or choose to leave just to be a passer-by. As new entrants to the new site, to quickly attract the target audience, it is necessary to do a full market research work before the on-line operation, understand the site will face the user has what kind of characteristics, their taste has what new changes, they are existing old website what is dissatisfied with, after understanding this information, The new site should be targeted to do this work, through the site design, content layout and atmosphere to create, to meet the current user style of the latest taste, so that the site to promote the first time to visit the site users can quickly love the independent style of the site, to make the decision to continue to understand and use, To turn it into a loyal user out of the crucial first step.

Second, to understand the new needs of users, new content to provide new services

The user's needs are always changing, and as time changes and new events occur, the user's needs will be constantly generated, just as one of the search engine's tasks is to quickly let users get the new information they need, and the opportunity of the new station is contained here. In the process of doing market research and user survey before the above mentioned, to fully understand the current industry in the existing Web site in the content and information deficiencies, to grasp the increasing user without being fully satisfied with the demand, here to focus on exerting force, to create a targeted "differentiation" advantage. For example, at the beginning of the Web site, in doing the regular content update process, you can focus on the use of thematic forms, the current user care and needs of the hot information focus on the layout and push to the user, thus playing a good time war, compared to the old site faster response speed and texture content to impress and attract users, Thus at the beginning of the development of the industry to establish brand and authority, so that users generate trust and reliance on the site, and gradually make it to develop when the need for relevant information to visit the Web site to find information habits, so can gradually increase the size of loyal users, play a "post advantage."

Third, the lofty high-rise ground, tamping the first step of SEO

In the user's battle, but also to the long-term development of the site will have an important impact on the site SEO optimization factors. The new Web site at the beginning of the line, as a piece of white paper has not been applied, in addition to the content can have a high degree of flexibility, in the SEO optimization is the strongest "after the advantage", from the beginning of development for long-term optimization play a good development framework, tamping SEO optimization of the first step. On the one hand, to choose a mature and excellent website procedures, to play its advantages in the optimization, especially in the future of more information, to ensure that the load capacity and optimization efficiency can be easily addressed; On the other hand, it is also necessary to do through reference and comparison of old sites, reference to their experience in the site optimization, Including the choice of keywords, title and description writing, column key words to write and the construction and optimization of the site chain, in full understanding and comparison, and then carefully select and determine key words and other related optimization information preparation and column design, as far as possible to maintain the stability of these key information, Enhances the website to the search engine the friendliness and the Prestige degree, in order to accumulate and improve the weight, so that the site from the beginning of the development will continue to optimize the bonus points for the future long-term SEO optimization effect to lay a solid foundation to avoid some old site to the late development of the problems encountered--found that the problem of site optimization is not easy to change, Cause optimization into the bottleneck period. Therefore, give full play to the new station "new advantages", in fact, based on the long-term focus on the basis of a good use of the new station at the beginning of the most valuable "blank period", after a reasonable planning to walk the first step of a good website development, which is to challenge the old station, to win the competition with peers to lay the foundation! This article comes from the rebate net http:// www.haotao.cc/reproduced reservations.

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