SEM technology category is more abundant sem three-dimensional trend

SEM[1] is the abbreviation of Search Engine marketing, Chinese meaning is search engine marketing. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value.

SEM can be in search engine brand maintenance, the brand's negative information as little as possible in front of the search users, can prevent competitors in the network malicious framed. At the same time can be in the promotion of positive and commercial information, and thus achieve the goal of brand promotion!

SEM services are mainly 4 ways:

First, bidding rankings, as the name suggests is the site can be collected after the search engine, pay higher rank the more forward; Competitive ranking service, is by the customer for their own web page purchase keyword ranking, pay-per-click Service.

Second, the purchase of keyword ads, that is, in the search results page display ads content, to achieve advanced positioning, users can change the keyword as needed, the equivalent of a different page rotation ads;

Third, search engine optimization (SEO), is through the site structure, keyword selection, site content planning to adjust and optimize, so that the site in search results in front.

Four, PPC (Pay per call, according to the effective calling charges), such as: "TMTW call to Pay", is based on the number of effective telephone charges.

At present, SEM is in the development stage, it will become a professional website and even E-commerce development.

In recent years, the search engine itself presents the platform development trend, the search service gradually with the news release, the community, the blog and the question and answer platform tightly unifies, but the user can enjoy a series of search service under the same search engine brand. For example, Baidu in addition to web search, there are Baidu bar, Baidu News search, Baidu know. So the SEM concept will develop with the development of the search engine itself, in order to meet the new products such as news release, community, blog and question and answer platform, the technical category of SEM needs richer, that is, the three-dimensional trend of SEM.

Iris map, search engine platform target audience distribution.

A related survey found that users use search engines to a large extent in the purchase of information before the transaction, and through the search engine query related keywords. In addition, users will use the news search and other channels to focus on the content of the target goods or services and price dynamics. In addition, users will be widely involved in the question and answer platform, community and blog, to understand the other experience of the target goods or services views and suggestions, and combined with the vertical site reports and comparative evaluation, the final decision to buy and trade.

According to the above characteristics, advertisers in the consideration of search engine marketing, will no longer think that search engine marketing is equal to the keyword delivery so simple, but also should include other suitable forms of advertising to fully affect the target audience at different stages of different purposes of information acquisition behavior, or even with offline advertising display combined.

The three-dimensional SEM trend, the first is the SEM line under the three-dimensional. In the overall search engine marketing process, advertisers should be this marketing and product offline activities closely combined. This stereoscopic is in the traditional sense, very good understanding;

SEM of the three-dimensional trend, followed by SEM in a variety of search new products services in the three-dimensional. In the network marketing, let their products cater to a series of search service platform, so that in the news media, community, question and answer platform in three-dimensional marketing their own products.