URL optimization improves URL search engine friendliness

Absrtact: URL is the abbreviation of Uniform Resource Locator, translated as Uniform Resource Locator. It is the address of the page, the user or search engine must be through the URL to access the appropriate page. URL optimization is done by appropriately adjusting the components of the URL to improve

The URL is the abbreviation of Uniform Resource Locator, which is translated as a Uniform Resource locator. It is the address of the page, the user or search engine must be through the URL to access the appropriate page. URL optimization is done by appropriately adjusting the components of the URL to improve the search engine friendliness of the URL. It consists of three parts: 1. Name of domain, directory, file, 2. Use of delimiter, 3.URL length and key word frequency control.

The technique of URL naming is to use the appropriate keywords, so that the meaning of their expression is related to the page theme, highlighting the theme of the page. We commonly use Chinese, English and phonetic three forms to name the URL components. The Web server used for naming in Chinese must be supported and the search engine does not value this form, so it is generally not considered. The form of naming in English is currently most common, using an actual word or phrase that must be separated by delimiters. such as Mobile-phone. Chinese search engine can identify the keywords in pinyin form. Keywords in phonetic form need not be delimited. But you need to use the search engine query to use some of the Pinyin keyword can be recognized.

A keyword in a URL that is named in English when the delimiter is used. Common delimiters include: "" "", "Horizontal" "one", "Underline" _ "," comma "," and "+" and so on. It is generally believed that the cross bar "-" is more friendly to search engines. Where the Slash "/" is a natural separator in the URL and can only be used as a separator between directories in a URL or between directories and files.

Search engine included in the page, the page URL length exceeding the limit will be included, and the shorter the page URL to get the weight higher. The main factors determining URL length are domain name length, path length and filename length. Therefore, we need to optimize the factors that affect the URL length, and try to get a shorter URL.

In a complete URL, the primary keyword appears only once to the search engine is friendly and is in line with the user experience. Repeat the same keyword multiple times in the URL on the one hand your will be too long, on the other hand will be suspected of keyword piling. It is a tricky way to use delimiters to separate key word groups.

After understanding the basics of URL optimization, we need to learn how to optimize the various components of a URL, including domain names, paths, and file names.

The domain name is a website's entrance, is all users and the search engine accesses the website the only way. In some cases, the domain name can also reflect the subject of the site to some extent. For the General Chinese website, commonly used phonetic form keyword as domain name. Phonetic keyword as a domain name in the site content must be related to this keyword; as shouji.com, we know this is a mobile-related site. In the domain name on the proposed keyword to control the length of the domain name within 12 characters, the number of occurrences should also be 1 times, do not appear many times. Also, avoid using the name of a known registered trademark as the domain name of the Web site, such as Www.thinkpad.com, where the ThinkPad is the registered trademark of Lenovo Company.

If you precede the top-level domain name with the delimiter "." and add some characters, it is a subdomain, such as bbs.sohu.com. There is also a multi-channel access mode: "Primary Domain name + directory", such as Www.sohu.com/bbs. However, it is generally believed that the use of subdomains is more advantageous. Chinese site subdomain is also best to use the phonetic form of the keyword.

The URL path is made up of directories. Use "/" for separation. Optimization of paths must meet three conditions: 1. The directory must be adjacent; 2. The name of each directory must be an independent keyword, and the keywords generated by the name of the parent or subdirectory are also present; 3. The keywords that are generated after the combination are related to the contents of the directory. The combination of the same directory name and file name requires that the following conditions are met: 1. The directory and the file must be adjacent; 2. The directory name and file name are independent of the existing keywords, and the combination of the resulting keyword is also independent; 3. The grouped keywords are related to the page content.

Redirection refers to the forwarding of access requests to a domain name, directory, or file to another domain name, directory, or other server space, which automatically jumps to the established location when the user makes an appropriate access request. Common redirects are 301 (permanent redirects) and 302 (temporarily redirected). Using 301 redirects is the most friendly to search engines. It also transfers the weight of the outside chain to the new domain name, path, or file (for Google).

Whether ordinary users or search engines, are more loving to static pages. URL redirection can be used to statically implement dynamic URLs, also known as pseudo static. In addition, using the program to generate the relevant content Static page is also a good choice.