Web site to make rational planning and positioning good site

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How to locate your website? In many enterprises in order to design a good site, must plan a good site, positioning the various aspects of the site, so that your site from the beginning, can be very smooth to complete the site production. How will the new Web power be positioned and planned? First of all, to clear positioning of the marketing site's appeal style, in general, the site in the appeal style has rational appeal and perceptual appeal and comprehensive three kinds of, any marketing site are facing such a choice: you should be "appeal" and communication strategies are based on a proposition supported by irrefutable evidence, or should a "feeling" of the customer "feel" a good emotional appeal? Generally speaking, rational appeal emphasizes theory and logic, based on fact, web design is mainly based on introductory text; Perceptual appeal emphasizes intuition, based on value, To shape the main image.

Web Marketing Theme: the site emphasizes rational demand based on facts, product or technology as the core, through the product or technology, highlighting the characteristics of enterprises, marketing activities, focus on the product or technology visual impact and attractiveness. This type of site is often in the product or technical aspects of the ink, to establish their marketing position, and strive to create a technology in the hearts of customers in a leading atmosphere, resulting in the trust of the enterprise. Clearly, this kind of site in the design of relatively low requirements, but must in the technology, the product propaganda, the demonstration as well as the application and to the actual concrete function and so on aspect strength renders, and must maintain the consistency in the style, the best with the enterprise CI image consistent, in order to maintain the enterprise in the consumer on-line, the net image's continuous image, So as to establish a consolidated position.

Corporate web site to emphasize the emotional appeal of the site to establish a corporate image mainly to service-oriented. There are two aspects of the service here, one is that they provide services, such as the service industry, the second is the pre-sale, after-sales service. Through the service to enhance the position of the enterprise in the hearts of customers, thereby promoting marketing, this type is bound to pay attention to the style of the site design and creativity, to the perceptual appeal, and deliberately rendering or to create a unique corporate atmosphere, to reflect a Web site or product and service values, must not be straightforward, Not only to the traditional services to move online, I see most of the current site is so, what we provide what services, welcome to contact us, and so on,

Webmaster think, the Internet is just a virtual environment, you do not give visitors to create a credible atmosphere, people who believe that your service? In reality, the credibility of the enterprise is as effective as the Internet. You may not find a place where you really have the strength, does not matter, we can through the website construction, looks back to examine own company, the enterprise, afresh for the enterprise to shape a new image localization, and in the later operation strength strengthens the construction, thus in the profession unique, seeks to create a brand-new image in the customer heart, and generate trust. Please think about it: Hundreds of web sites on the Internet, why do customers buy or use your products or services without choosing a competitor's product or service?

Network Marketing is competitive to market economy. You have to create reasons for people to choose your brand, not others ' brand. Therefore, on the one hand, we should strengthen the construction of special atmosphere, work perceptual appeal, eliminate the distance between enterprises and customers in time and space, establish customer loyalty, increase customer value, and maximize their own benefits by expanding, establishing, maintaining and strengthening customer relationship; On the other hand, a good design of your website, unique design can create a unique corporate culture-Internet corporate culture, perhaps this is inconsistent with the traditional marketing style, it does not matter, do not rely too much on traditional marketing!

It is also common to combine the two, because for the same product, different people may be based on different decisions-sometimes the characteristics of the product itself can determine whether you are rational or perceptual. Therefore, in the site's atmosphere to create to be aware of the need to distinguish: if one side can not fully explain the characteristics of products or services, it is necessary to combine the two, in different parts of the rational and perceptual appeal, to impress different types of customers, both with a large number of facts to highlight the technical advantages of enterprises, but also to create a perceptual atmosphere, Emphasis on the value of products or services to people, through the combination of the two together to create a unique atmosphere of the enterprise.

In short, web site construction at the same time to the perceptual-oriented web site marketing for the production type of enterprises, and perceptual appeal of the main site for service types of enterprises, of course, this classification method is not absolute, sometimes, as a production-oriented enterprises, its Web site may be service-oriented, there may be a comprehensive type, It is also possible that a site in different times to choose different types of sites, in the appeal style is not the same. But no matter what type, or that sentence, everything for marketing services, so that the site can play its real value.

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