Web site construction should analyze the internal link optimization

Source: Internet
Author: User
Keywords nbsp navigation search engine

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Hyperlinks on Web pages generally fall into three categories:

A hyperlink that is an absolute URL. URL (Uniform. Resource Locator) is the Uniform Resource Locator, simply speaking, the complete path of a site and Web page on the network, such as Http://www.ithov.com

The second is a hyperlink to a relative URL. If you link a paragraph of text or a title on your Web page to another page on the same Web site, for example;

The third is a hyperlink called the same Web page, which uses a hyperlink to a bookmark, typically with a # plus name linked to a specified place on the same page.

In a Web page, hyperlinks in general text are blue (and, of course, users can set themselves to other colors), with an underscore underneath the text. When you move the mouse pointer over the hyperlink, the mouse pointer becomes the shape of a hand, and when you click with the left mouse button, you can jump directly to the Web page or WWW site that is connected to the hyperlink. If a user has already browsed a hyperlink, the text color of the hyperlink changes. The color will not change until the hyperlink is accessed by the image.
  
Reasonable site inside the empty link construction, can enhance the search engine's collection and the website weight. Relative external links, internal links are also particularly important, the following is seoer to the internal link optimization strategy of some suggestions:

Website Navigation:

1, site navigation is the search engine spiders first attention to the path, more useful to improve the search engine spiders crawling.

2, navigation menu do not use the Drop-down line, affecting the search engine crawl.

3, do not use JS files to do navigation, search engine spiders crawl when unable to identify the framework, call, etc., currently only a few search engines can be, for the vast search, or do not use JS files to do navigation.

4, if the site is to beautify the use of the picture format or is a Flash Format menu navigation, the same type of spider is not easy to crawl, it is recommended at the bottom of the page to establish text navigation to assist the site navigation.

Site Map

Site map is based on the structure of the site, framework, content, generated navigation page files. There are two main functions of map:

1, to help access users clearly find the corresponding column, classification, content, etc.;

2, convenient search engine spiders crawl work, search spiders will be linked through the site map of the deep crawl, crawl new content, this is particularly important SEO optimization.

Iii. Current Position

It is recommended that each page set the current page location, such as home >> main columns >> columns >> content page of the line, increased user experience, but also beneficial to the spider crawling, so that spiders two-way.

Iv. recommended content and latest content

Recommended content and the latest content proposed to be placed in the column category page and each column page, good content is to attract visitors key, increase the user conversion rate. The latest content can also use the weight of old pages, improve the new page and the weight of the new page.

V. Related content

Related content is based on the title of the home page, keyword classification call out related, similar content, this kind of related content, can improve the viscosity of the Web page, but also to increase the professional and authoritative website.

VI. website Bottom

The bottom of the Web site links with the same important, the bottom of the link to place the site column navigation, more convenient to increase the weight of the page, enhance the weight of the site, home to the classification, classification to the column, columns to the inside page, from beginning to end, from the main to thin, finish,

Reasonable internal link optimization, from the visitor point of view, improve the user experience, from the site point of view, enhance the overall weight of the site, improve the overall ranking in the search engine.

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