Website optimization to the high level is to forget the search engine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether the company or individual, the vast majority of the site to do optimization, want to be in search engines to get an ideal ranking. Top of the Web site, not only can expand visibility, but also to improve sales performance, and even save other channels of promotional costs. So there is the term website optimization, but also created a dedicated website optimization of the profession and team. It should be said that we work together to promote the search engine technology progress is a good thing. But in reality we see the phenomenon is that many web site construction companies and site optimization practitioners, only in the eyes of search engine rankings, the site made no readability. There are many sites in order to get the site rankings, and even unscrupulous use of cheating methods, so all kinds of behavior has been seriously against the original intention of the search engine.

Website construction and site optimization is the goal of effective ancillary sales, and site ranking is only means. Imagine, a site without content can not transmit effective information, that is, the ranking is very easy to be retrieved by customers, and what is the significance of it? Website Search Engine ranking is only a way or means to show the site, and more important is content. and website construction and optimization of the highest realm, is gradually forgotten search engine, the host of graduation, the intention to truly provide users with rich quality content.

super-talented ranking for the purpose of optimization is more popular search engine favor

What kind of site do search engines like? Want to be independent of the two, original content rich site, because search every day need a lot of information to meet the search needs. If the site content is rich and colorful, even if the super-talented rankings, as long as the time the site rankings will go up. This is particularly evident in Google, because we are a professional website construction company, there are some customer sites did a year or two after, just constantly updated new content, the site has not done optimization, ranked very close to the front. And some sites even do a lot of optimization, ranking is the same as the back, I believe the search engine naturally based on the search results can also determine which sites in order to rank and malicious optimization.

Real site optimization should be all-round, not only to do rankings so simple. such as rich Web site content, safe and stable operation security, good opening speed and so on. If site construction and site optimization is only based on search engine rankings, it is inevitable to leave the suspicion of cheating. Super-talented Search rankings for the purpose, not to say that search rankings is not an end. In the implementation of website construction and website optimization process, should consider the search engine some technical standards. For example, as little as possible with pictures and flash and JS special effects, etc., because the search engine is now unable to identify, more important is the animation and pictures and some new technology, such as Ajax, jquery and so on will delay the site load, is not conducive to search spiders crawl pages.

Second, users like the site is the real quality of the site

In fact, the search spider is also an ordinary Web browser, but it is a piece of thought to write the program code, crawling along the link every day. By the user likes the website, explained that the content of the website is rich has the quality, also explained that the website design is exquisite, the loading speed runs also very stably. But the content is rich, the website which is favored by the user more natural visit quantity is bigger, the rate of returning is also higher. Search engine According to the keyword clicks and the page stays the time, as well as to be able to carry on the comprehensive judgment to the website. This we can through some Web site weight measurement tools, such as Alex Rankings, as well as some of the domestic web site rankings to learn, which is very important to a technical site visits and repeat.

Content rich quality of the site, in spite of more attention to browse outside, will also be more reproduced volume. Search engine on the included articles are Time records, an article first from which site, and was reprinted to that site, search engine through the internal calculation method. Determine the weight of the site is not only the content of the site and the reverse text link, the article's browsing volume and reprint rate, also is an important factor in search engine considerations. As a website construction and website Optimizer, as long as the site itself can be liked by visitors, with the accumulation of time and the continuous improvement of the algorithm, ranking up just sooner or later things.

Third, forget the search engine will be born calmly away from the optimization cheat

Do site construction and site optimization, the most worry is not the site rankings do not go, because as long as the correct method, the site weight promotion is a matter of morning and evening. The most worried is the ranking is not stable, unstable ranking a description of the site in search engine observation test period, the second is the right to drop the site. There are many factors that bring the site down right, but the optimization of cheating is definitely an important aspect. As a website construction company in Shanghai, we often pay attention to the ranking of keywords such as "website Building" and "Shanghai website Construction". We found in the search home, almost every major update Baidu will replace a part of the site (Baidu generally one months will have a big update). The web site that is being brushed, basically is by copy other people's article, false original, malicious link or other cheat method to do some website.

The only way to maintain a permanent and stable site weight is to be honest and enrich the site content. And in the website construction basically conforms to the search engine to collect the request, slowly fades the search engine, then is the Lang cheat the best method. Only in this way in the process of building a Web site can be calm, regardless of the ranking by the front or back can be down. Forget the search engine has a process, to a high level is obsessed rich site content, through high-quality original content constantly enrich the site. Based on the customer experience angle, improve the speed of Web site and page friendliness, to ensure that the Web server security and stability of rapid operation.

Previously there has been a point of view, Web site construction and optimization of the highest level is to ignore the existence of optimization, in fact, this formulation is inevitably biased. At the very least, at the beginning of the website construction, still want to consider search engine spider crawl, retrieve convenience and some technical requirements of others. But if blindly ranking for the purpose, can not get out of the search engine rankings orchards, it may backfire, gradually forgotten search rankings, the intention to do content rich site information is the site construction and site optimization on the policy. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch.