Foshan Wisdom Branch Website: How to quickly surpass competitors ' website rankings

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; I. Keyword COMPETITION

1, Baidu Index

Baidu index refers to a certain keyword in the past period of time, the number of users to search for a statistic. He is a daily change, can directly reflect the level of user love and demand.

We can through Baidu index, know you want to query the keyword search volume. literal meaning, small, explain this word is relatively low-key, not be found, big, explain, this word appears frequency too high, may use rotten.

The general Baidu Index 0-200 is the competition degree is small, 200-400 is the competition degree-,400-600 is the competition degree, 600-800, is the competition degree +,800-1000 is the competition degree is difficult, 1000 above, the competition degree is difficult +, this index lets how many people love and hate!

2, Baidu Search volume

Baidu search Volume, is you enter a keyword, in the home page display behind, where the number, that is, Baidu search volume.

Generally speaking, the search volume within 2 million, is less competitive than the smaller, easy to do the first page. 2.005 billion, is medium difficulty, 50.01 billion belong to the high difficulty, more than 10 million of, belong to me to go beyond the high difficulty, general I sweep one eye, will dizzy two minutes!

We can search index and Baidu search volume to check, to select the key words we want to do, looking for a suitable entry point, to find both the mother and wife, and sexy beautiful one. If you find it, you're half done!

3, Baidu home page ranking

Here said the home page ranking, is to remove the natural ranking outside the bidding, to see Baidu Home Top 10 (natural ranking) which stations, including the home to do rankings, how many. Home site rankings, more competition than the internal page of the ranking of the site, the relatively small degree of competition.

Second, the station base competition degree

1, keyword density

As we all know, keyword density control, on the search engine rankings, is very advantageous. Each search engine has a formula for keyword density, reasonable keyword density can be ranked, on the contrary, it may be the pain of K station.

So the keyword density, we control in a what kind of range? Many experts will say, 2-8% Bar, or 3-8% also line, below 10% can also, 5% or so, but I personally like to control the density of the 5-8%, Google can be higher, is a taste heavier.

2, Domain name station age

The longer the age of the domain name, the more weight often gained, the greater the impact on the rankings.

Domain name and the weight of a certain positive proportional relationship, but not absolute, if a domain name is K, the equivalent of a person with a criminal record, as long as the law again, touch the bottom line of the search engine, will soon find you, catch you, seize you, punish you.

3. Links

Friendship links are based on good mutual assistance, mutual exchange of links. Links can be related to the friends of the trade chain exchange, you can be a friend of the exchange of complementary resources, can also be peer-linked site before the exchange of friends, so that users have more opportunities to find their own site, so as to enter their own website, to achieve a mutual promotion effect.

Links can allow spiders more opportunities to crawl your site, increase the search engine on your site's collection, and thus have the opportunity to your site in the search engine, to show more users.

Now search engine on the quality of friends more and more important, so we exchange friends in the chain, we need to take into account a variety of factors, to find high-quality friends chain, abandon the poor friend chain.

Third, the station outside the condition competition degree

1, ranking overview

Understand the ranking of competitors, and Alexa world rankings.

Alexa rankings generally for individuals, businesses, online shops and other sites do not have much effect, but for the network company, very important, this is their direct basis for publicity.

2, Baidu Snapshot

We all hope that the new Baidu snapshot the better, the same, the competitor's snapshot is very new, indicating that Baidu is more friendly to its website, competition will increase the difficulty.

3, included quantity

We usually analyze the logarithm of the competition, will see his number is how many, on the one hand reflects his weight, on the one hand know that he wants to surpass him, he needs about how much included. At the same time through the collection of opponents, you can also dig some of the long tail words can be used, the other side of the long tail word as our key words, and then extended.

Included in the site can be found from the side, the competitor site's content of the site itself, the size of the site's age, the quality of the site content, the site's internal structure of the science, as well as the advantages and disadvantages of the site procedures and other aspects of the comprehensive situation.

4, outside the chain situation

Outside the chain, refers to the links from other websites to your own website. High-quality outside the chain can give the site to improve the weight, get a good ranking, but also bring a lot of traffic.

Now the search engine has the function of the external chain down right, for the low quality of the chain is basically ignored objects. So many of the low quality of the chain, are not up to a high-quality outside the chain played a large role. The number of chain is no longer the goal of pursuit, quality will become the ultimate pursuit. With the requirements of the search engine outside the chain more and more high, the vast number of junk outside the chain of friends, may need to look for new outside the chain strategy, the site will be reduced to the right of the lowest possible.

5, website weight

Baidu's weight in Baidu search engine appears particularly important. Baidu weight is high, usually the ranking will rely on the former, the number of key words in the top will be more. High weight of the site, usually included speed is very fast, if you can, it means that search engine very trusting the site.

The weight of the site has a good role in the promotion, the weight is a comprehensive evaluation of the site, improve the weight of the site, need all aspects of cooperation.

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