Four criteria for search engine keyword partitioning

There is a fundamental thing to be aware of in the current network promotion activities. Media is just an advertising carrier, and the Internet is actually different from the media, he is a more convenient marketing tool, he needs us to rely more on their own strength and thinking to develop his use, rather than choose to buy and put on the harvest. It's the equivalent of buying a billboard, and we're going to have to spend more time thinking about what's on the ad, and we've chosen an online ad where we can easily update the content of the ad itself, and more, We have to consider how to use our own website platform to do more to match and take advantage of the traffic generated by this advertisement into a lucrative profit.

If the enterprise in the network media work to do a time classification, I think is 20% choice media, and we have to invest 80% of the energy to do our internal work. Let our network behavior gain greater benefits. How to improve the internal work after choosing network media? Here we from the current hottest medium and small-sized Enterprises Network Marketing approach keyword search For example, in-depth discussion under how to understand the use of such keyword ads and how to cooperate with online advertising to carry out internal work.

According to China Internet Information Center's 14th China internet Development Survey Report, as of June 30, 2004, China's Internet users have reached 87 million, in the user's various network services, search engine column second, and its use of the frequency second only to e-mail [1]. This data shows a huge potential commercial interest in the search service market. From the user's point of view, users, whether in Yahoo, Sina, Sohu Classification directory to find information, or in Google, Baidu, China Search and other professional search engine Web site searching information, are inseparable from key words, that is commonly said in search engine keywords.

Search engine companies through the analysis of the user's words, phrases, phrases, sentence content, type, frequency, you can directly analyze the user's online search behavior, revealing the user's interest in online information. And the use of these useful information to advertisers, advertisers according to their own needs, you can buy a search engine company or some key words, in order to users in these keyword search, can be in the search results page to display their corporate advertising information. This keyword advertising as a search engine is more and more accepted by the merchant, from this point of view, the keywords can be divided into commercially available keywords and non-commercial keywords, such as "English training" this keyword has a certain commercial value for those English training institutions have a great appeal, in fact, When users use this word to search on Google, there are eight companies on the right side of the same search results page, and Baidu also uses keywords with commercial value to carry out "price rankings" for search results. Conversely, some keywords are not commercially valuable because they are too common or without any direct or indirect business association, such as walking, eating, dressing, riding, etc.

Search engine keywords In addition to the language and there is no commercial value of the division, from the network user specific search behavior, the keyword can also be divided into different criteria. In practice, keywords in search engines can be divided into four criteria, such as the frequency of keywords used in language elements, the content of keywords, and the type of file searched.

One, according to the use frequency of the keyword, the keyword can be divided into:

1, commonly used keywords: is a natural language the most commonly used and is the daily life of people to communicate frequently used parts, commonly used keywords can be word, word, phrase, sentence. user searches are often searched with common keywords.

2, high-frequency Keywords: refers to the user to search frequently used words, and according to social groups, the different classes and differences. For example, the university students in the search engine of high-frequency keywords may be: postgraduate, go abroad, study, TOEFL, employment, and for a pregnant woman, high-frequency keyword is more likely to appear: fetal education, baby, pregnancy, such as health care vocabulary. 3, Hot keywords: refers to a certain period of time by the network users of the general search words, the hot keyword reflects the current social concerns of hot issues, such as: Pour Pizza, SARS, SARS, God five, the Olympic Games and so on. Baidu's search list, there are hot search top50, or reflect a group of hot spots, the same is Baidu's search list, there are the top ten film and television works, the top ten beauty, the top ten it brand, the top ten digital products, such as the list of more than 20, The ranking of these popular keywords is listed in sequence based on different topics.