Four key data analysis for the Business-to-consumer Web site

Business is to provide consumers with a new shopping environment through the Internet--online stores, where consumers shop online and pay online. This model saves time and space for customers and businesses, greatly improving transaction efficiency, especially for busy commuters, which can save valuable time. But the characteristics of the goods sold online are also very obvious, only limited to some special products, such as books, audio-visual products, digital product, flowers, toys and so on.

These goods to the buyer to see, listen to, touch, smell and other sensory experience requirements, such as clothing, audio equipment, perfume needs consumer specific sensory experience of the goods are not suitable for online sales, of course, also do not rule out a small number of consumers to identify a brand a certain model without the need for on-site experience to decide to buy, but such a few consumers, People prefer to believe in their experience to decide whether to buy. So so far, the successful enterprises in the business market, such as when, excellent, are selling some special goods.

At present, the payment method of electronic commerce is the combination of delivery and payment, while most of the enterprises choose the Logistics outsourcing mode to save the operating cost. With the change of users ' consuming habits and the promotion of the demonstration effect of excellent enterprise, online shopping users grew rapidly and accounted for 5 of the Internet users in 2004. 4%, China's e-commerce market scale to the end of 2004 reached 4.5 billion yuan, this business model in China has been basically mature.

The ecshop is very hot, 09 years will be more fire, do not believe you look at the recent coming out of the big and small web site, thank you and Shopex. The business site is easy to build and not easy to operate: 4 of data determines the value of the Web site.

One, the website conversion rate. Website conversion rate is volume/site traffic. E-commerce website industry's highest conversion rate should be Taobao's first shop "Lemon green tea", 20,000 people visit every day, bring 1000 orders a day, conversion rate as high as 5%, should be the highest conversion rate of E-commerce in China number. The average level of e-commerce websites in China is 1%.

Website conversion rate and the following factors are particularly relevant: industry, Web page design, website function design, customer service, website credibility (certificate, background), payment. Industry, such as apparel industry conversion rate is higher than building materials decoration industry, but the average turnover is small. Website page and function design are mainly usability, user experience aspect. Website credibility, such as the contract with the supplier certificate, such as Buns network, such as the signing of Alipay signs and so on.

From the shopping cart to the actual turnover rate is generally 10%, the highest such as Dangdang 30%, Shopping Network and Walking Show Network is 20%, the industry level is generally 10%. If your data does not meet this standard, there must be a major flaw in the shopping process of your website.

The conversion rate of the website, not IP and PV, is one of the key data of the website.

Second, repeat the purchase rate. 2 times and 2 or more purchases/1 purchases is the repeat purchase rate, is the traditional in the same time. Like offline stores, a good web site should have the ability to attract users two times and more than two times to buy. The average level of E-commerce industry is 50%, and good companies are said to be like red children and when they reach more than 90%. The benefits of repeat purchase are obvious, first of all, repeat the purchase of users under the single easy, high efficiency, low cost, the second is to repeat the purchase of the user behind the hidden Word-of-mouth marketing power. Many web sites are busy developing new users but ignoring old users.

Third, the average amount of the order. The average amount of Taobao orders is 80 yuan, positioning the high-end market show network is 500 yuan, the average amount of orders in China's business website is the first. The average amount of order is directly related to the level of social consumption and the maturity of e-commerce development. Simple question: Do people dare to buy something so expensive on the website? For example, the amount of money reached more than hundreds of yuan. So, Taobao 80 yuan is a very good data, that China's web site is currently the best seller should be the price of goods.