Four key issues you need to pay attention to in the construction of e-commerce website

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To do Baidu search engine promotion optimization peers, will often encounter E-commerce site optimization. For E-commerce site optimization, some of the optimization of E-commerce site optimization is relatively simple, you need only a few products to optimize the key words can be. I think otherwise, e-commerce sites need to pay attention to more details, especially in the details of the station. Then the author will simply share a few of the issues we need to pay attention to when building electronic business websites.

One: excessive use of flash

I have observed a lot of e-commerce sites, e-commerce sites, there is a common phenomenon, that is, there are many excessive use of flash. The reason is very simple, want to be able to first of all, to promote the site's sales conversion rate, and then blindly deliberately pursuit of beauty, E-commerce site in the construction of a lot of time just think how to better display their products, and ignore the misuse of flash this problem, People who add potential programmers to the site aren't paying attention to whether flash abuse is happening in the site. As shown in the following figure,

In the above figure we can see this e-commerce site made a big mistake, that is, use the Flash navigation bar. Do SEO people should be aware of the importance of navigation, navigation is to transfer weight, guide search engine crawling sensitive zone. And will be so important to use in the search engine unfriendly flash. Encounter such a site, I think seoer should communicate with the designer, let them replace div navigation.

Second: Overuse table

The author found that there are many E-commerce sites also have an excessive use of the table situation. First, why do designers like to use table instead of DIV? The main reason I think there are two, one is the table in the editing time is relatively simple, designers can directly in the Dreamweaver inside can be directly simple edit. The second is to have done the site should be clear, table browser compatibility than Div good, and some designers to save time on the test to use it directly. The author casually find an E-commerce site, we look at its code, as shown in the following figure:

In the figure above we can see that this e-commerce site is using the basic table, and for optimization, the use of table will be not friendly to the search engine, and the use of table will also reduce the speed of the site.

Third, the picture is optimized

E-commerce site is mainly to show and sell our products, e-commerce sites need a lot of pictures, so many pictures we will have to do some optimization. First of all, the image of the ALT attribute editing is essential to work, the author found that many e-commerce sites will ignore this step, if it is possible to give each product picture below with text description. The second is to optimize the format of the picture, I think if the quality of the picture requirements are not very high, it is best to use the image of PNG, to maximize the efficiency of the site's operation.

Four: The address of the site is uniform standards

The address of the page is standard, it is also the key to our E-commerce site, this mainly includes two aspects.

1, the site internal address is not unified, this we may make an analogy, for example in our Product catalog page uses the www.xxx.com link to our website homepage, but in our product page but uses the www.xxx.com/index.html link to the homepage, Such an irregular address will not only make our stand still appear to be a decentralized situation, and may be the engine of the search engines penalty.

2, the URL is too long, many e-commerce sites will be too long address problems, too long address to search engines and users are not friendly, we need to make appropriate reduction.

To successfully operate a successful E-commerce site, said simple is not easy, said difficult is not difficult, as long as we can pay attention to these small details of optimization, the author thinks a successful optimization of an E-commerce site is not a difficult thing. I hope this article is helpful to everyone.

This article by the online part-time Money http://www.yeweiqing.com/Original author: Ye Weiqing, welcome reprint, reprint please indicate the author and source. Thank you