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As a novice webmaster, sometimes there will be such a problem: the day access to a considerable amount of IP, but the monthly income is very low. In the face of these problems, I also often analyze the reasons, the original is the high conversion rate of the site caused the problem: Many users only visit a page to leave, not to attract customers. So how to improve the conversion rate of the website? This is really a problem. I will now in this regard some of my thoughts and you want to exchange and exchange, welcome everyone's brick.
Lever One: Improve network speed, save access time
Which aspect of the website does the user most value, especially the first time? is the product, the soft article, the layout? These are not, the most important is the speed. If you open a site need 3--5 seconds, then the user's mood will be affected, if the time is longer, it will be the site of disgust, and even leave. Local station is OK, if is the brand website, then his brand image will also be affected. If you want to run the site for a long time, this lever must be overcome. If the user's first demand can not meet the words, then your website operating situation will appear red light, or even the situation of the closure of the walk.
Lever Two: Pay attention to layout, simple and practical best
The gorgeous website layout is not the stationmaster wants, wants only the simple practical website. If a user finds a message on a gorgeous layout site that takes a long time, then your layout is a failure, and we don't encourage it, and this layout will only bring negative effects, and it will not feel like a High-tech masterpiece. Users are concerned about how to find what they need in a short time, which is one of the purposes of our station. If you can not grasp the direction of layout, then your traffic will be reduced, the inclusion rate will not be very high, even spiders will get lost. So we have to carry this lever and do a simple and practical website.
Lever Three: Focus on hue, basic three Colors
This is the object of your website. If you have a high demand for your site, this should be more noticeable. Tonal collocation Reasonable website can kill the user in seconds, let it produce the trust in an instant, although just likes more than believe. Think about if it is a color very have their own personality of the site, users will like it? These are only webmaster according to their own preferences design, completely ignoring the user's needs, users can not accept such a layout of the site. We are in the tonal layout, it is best to pay attention to the problem of three colors, to adopt the principle of moderation, give a person a sense of comfort.
Leverage four: content to enrich, link to high-quality
The core of the site is content, after the first impression of the test, the turn to the core content to accept the test-the content of the site. If the content of the website is a product type, it is best to combine to provide trial and case of two methods; if it is the type of information, to do a good job offline services, the quality of the text content requirements higher, can not be arbitrary copy and paste, because the user to see the quality of poor content will think of its quality of service is not what.
After these four levers of temper, I believe that your site will become different, more practical, conversion rate will be substantially changed. Users of the site is not high, as long as you can start from the smallest details, create their own type of site, a good site can be. This article by the British trousers, British trousers official website http://www.yblyjd.com/writing, reprinted reservations, thank you.