Four magic weapons of website content construction

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Today, I want to talk to you about the construction of website content. Content for the king, has been the focus of the site optimization, content is the soul of the site, no content, the site is empty shell. Content is filled not only with the site, but more importantly let the search engine perceive your site. Website content construction I am divided into 4 levels.

(1) Website main words

Site construction, it is necessary to clear what type of site, select the main keyword, there are a lot of skills, the general situation is not to choose a very high intensity of words, but generally can bring the word flow, the word positioning is, the main content of the site, the overall style of the site and so on. Analysis of keywords, the establishment of long tail keyword, can be based on the long tail keyword, the expansion of keywords, each long tail keyword selection of appropriate auxiliary keyword column, so that the concentration of the keyword density, increased the weight of the site, the most important thing is to add the column keyword links.

(2) website Long tail keyword

Long tail keyword is characterized by 2, 3 words are combined, generally according to the main keyword or auxiliary keyword expansion, or the long tail of the user search word. Long tail keywords bring traffic is the main traffic, because in the user subconscious search, good search for the word is longer, is one of the reasons. Through the analysis of competitors, grasp their own long tail keywords, the site's internal and external links, taking into account the addition of long tail keyword links, to help long tail keyword collection, but also contribute to the ranking of Long tail keywords.

(3) Original website

Now has entered a webmaster original internet age, I think the previous copy and paste more, but now is the original world, because the search engine more and more attention to the original ratio, and the search engine to give the original weight, and then affect the site keyword ranking. Webmaster original not only to increase the number of original, more important is the quality of the original, and patiently write a high quality, users like the article, more than false original. The user reads the article to have the sentimental color, when they thought this article is better, will reprint, or is directly tells the friend, like this uses the household to become your promotion Commissioner, is not better. Value site original, is the site of fresh blood.

(4) Website relevance

Main keywords and responsible for keywords, long tail keywords, 3 words have been determined the content of the site, search engines will be a site content to make a judgment, when the industry-related words, will match to your site's keywords, ranking. Website relevance an important feature is the site's links, here also pay attention to the relevance, if your site is a group buy net, then you should link the site with group buying, shopping and other related sites, not related to the site, you can not link. Website relevance, is advantageous to the website keyword transmission, thus enhances own website the weight.

Summary: Website content construction is a long process, not only to determine good main words, but also to carry out auxiliary keywords, long tail keyword layout. These are not difficult, the most difficult is the content of the site is the user like, whether the search engine like. Article source Huairou seo,http://www.shimiao1985.cn