Four steps to teach you to build long tail keywords to enhance the site traffic is not a dream

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Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. Long tail keywords are relatively long, often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, but also in the content. The search volume is very small and unstable. But the long tail keyword brings the customer, transforms the website product customer the probability to be much higher than the target keyword. Long tail keyword features are: Extensible, targeted, wide range.

First, the selection of long tail keywords

Selection principle: Price comparison category, contrast category, inquiry category and the long tail keyword search conversion rate of the highest.

1, extend the main keyword

Any main words can be extended, such as "Rent", can be extended to "Changzhi rental", "Rental Information", "Changzhi Rental Information", "Changzhi rental Network" and so on. The basic mode mainly has the area + product, the modifier word + product and so on.

2, mining the main words of the relevant language

There are many words in Chinese, there are synonyms, we only dig the main word synonyms, can extend more keywords. For example, "second-hand car" is synonymous with "old cars", "Second-hand cars", "second-hand cars" and so on. Deep excavation of valuable synonyms can bring us a lot of potential users.

3, using the relevant tools to screen

Baidu Promotional Tools: http://www2.baidu.com/inquire/rsquery.php and Google keyword Tools https://adwords.google.com/select/KeywordToolExternal can help us to easily filter out a large number of long tail keywords.

4, the integration of resources

The key words of the big website, the adversary website, the question and answer community can be our integration object, after all, the individual strength is limited.

Second, the page layout long tail keyword

Do long tail keyword and do target keyword is not the same, the target keyword emphasis is "word", that is, highlighting a word. Long tail keyword is to embody several "words" produced by a variety of combinations of words or sentences, here I introduce the following ways to the long tail keywords layout:

1, page title

Page title is the most important. Under normal circumstances webmaster will be the page title set to "article title + site title" form, this form is very good, but there is no deeper excavation to the role of title. After research, if the title is set to "article title +1 to 2 article auxiliary keywords + website title" form, can improve the effect of 5%-10%.

2, Page mete-description

The content of the page mete-description can use "the article title + to the article title elaboration", such form may generalize the article title better, thus extends more long tail keyword.

3, page navigation

We do page navigation, often using the "site title > category title > Article title", this form is not only in line with user reading habits, virtually repeated the title of the article, again stressed the long tail keyword.

4, page related content

Do page-related content, using the label technology for relevance links, so the relevant content contains basically is around the keyword articles, to users and search engines to convey a message: "This page is all around the content of these several keywords," the importance of long tail keyword is promoted.

Third, tracking long tail keywords

Not all the long tail of keywords can continue to bring flow, we can track and maintain these long tail keywords, and on the maintenance of high cost, less traffic long tail keyword, we can use synonyms or change a sentence to replace. We often track the situation of long tail keywords, we can have a grasp of the overall situation of the site, in the selection of long tail keyword to comply with the trend, will be long tail keyword power to play a greater.

Four, extended long tail keyword

In the previous mentioned, for some lost value of the long tail keyword, we can choose some synonyms or change for a replacement, which requires the first mentioned "mining the main words of the relevant language." However, I believe that we generally do not have alternative keywords, basically in the temporary adjustment, we recommend to do long tail keyword, to do a good job listing classification, the target keyword, auxiliary keywords, long tail keywords, and some of the alternative keywords.

Long tail keyword strategy and target keyword strategy is different in the target keyword competition intensity, traffic is not accurate, but long tail keyword can make up this flaw, as long as we practice, can put these strategies to use well.

Due to personal writing skills and limited experience, there are deficiencies in the hope of understanding, and hope you can put forward valuable comments and suggestions, welcome to visit my website http://www.changzhi8.com, qq93802628 make more like-minded webmaster friends.