From network search to business negotiation 4 steps business-to-business website Business

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Since the advent of the search engine, web search for the world has brought many changes, but also affect the marketing business and Web Management thinking mode. To do a good job of business-to-business Web site management must be from the perspective of the network use of business managers, to see how business managers from the network search, choose to browse (website), understand the content of the site, until the active contact and contact.

The relationship between Web site management and Internet use behavior can be considered in the following ways:

Network use Behavior ==> search ==> Choose ==> understand ==> contact

Website Management work ==>seo Work ==> website Construction ==> website Content Maintenance ==> Contact/consultation Method

Network use behavior from search to contact, each phase is a decision point, based on the information seen on the hand to determine the next action. And the network user's decision-making way, also decided each stage website management main work, this is the website operator's work focal point.

Search <==seo Work

Do SEO work, in order to allow customers to search your website (web) SEO for Search engine optimization, simply said, is when the search for specific keywords, you can make your site appear in the first few pages. Short-term effective SEO method is to directly hit a lot of money to buy online ads, weight high site traffic and popularity, but with the end of the advertising, popularity will quickly decline, so this method is more often used in the campaign site publicity.

The long-term SEO method is to rely on the content of the Web page management, long-term continuous writing page content articles, with the Site SEF project (search engine friendly), so that business managers in search related topics, can see your site (page). In addition to the strategic writing blog articles, but also constantly from Google Analytics to observe the keyword distribution to adjust the article theme, constantly with your market interaction, communication, and slowly catch the market demand. You can write some of the ideas that you normally communicate with your customers, or the information your customers expect to know. This method is the most cost-effective, but also the most time-consuming, suitable for small and medium sized website business, but also suitable for the initial business development of entrepreneurs.

Second, choose <== website Construction

Do a good job of website construction, in order to allow customers to choose your site (page), when your site can appear in the first few pages of search results, business managers will be based on the title of the relevance of the page to open a point of view. Whether the design of the site is atmospheric or not can be trusted, these factors may become the focus of each other's selection of vendors. Like looking for a manufacturer in real life, the appearance will be the first impression. On the homepage of the website, use the picture and text related to the industry, so that the Enterprise Manager can know the products or service you want to provide.

Understanding <== website Content Maintenance update

Do a good job of website content management, can let the customer understand your website (webpage) content, when the potential customer browses your website, the clear website structure can let the visitor read the material on the website easily and quickly, can understand this company in a short time. Business managers are valuable in their time, although it is possible to define menu names in simple, clear, straightforward business terms. The content of the Web page is clear, the information is complete, the picture is clear, these factors will affect the Enterprise Manager to judge the value of the content of the Web page. From the point of view of the search engine, Google determines the size of the site by its content and number of pages, determines the value of the site, and decides the ranking of the site in the search results page.

Iv. Contact <== Contact/consultation Method

Do a good job of contact page and way, can let the customer convenient contact with you, the website manages each aspect to take care of, finally please remember to provide several different contact ways, lets the customer be easy to get in touch with you. Phone number, you can let busy business managers pick up the phone and talk to you directly; e-mail, you can let customers write to you, even if you are not near the phone; These contacts are placed in the site obvious place, usually placed under the Web page of the whole station, neither affect the main content of the site, but also allow customers to quickly find contact.

In the entire website management work, the website design and constructs is only one point, moreover has the long-term SEO work, the website content management and so on important work. Like Enterprise management, Web site management is the core of enterprise work, not outsourced to manufacturers can solve things, these are the site operators must understand the important subject of learning.

Original Author: seovw original link: http://www.seovw.com/experience/24.html