From "The decline of the machine Emperor" to see you I should follow the website development Way

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Xinhua Beijing, April 17, according to foreign media reports, one of the three international rating agencies Moody's Investors Service announced that Nokia's credit rating from the previous Baa2 down to Baa3, from the garbage level only one step away. The news, Nokia shares in Monday closed at 2.948 euros, a 15-year low. In addition, Nokia has lost its last straw: shipments were overtaken by Samsung in the first quarter of this year, losing its first-place share of the global handset market for 14 years.

In fact, I am not surprised to see this data, because the development of Nokia these two years are obvious to all, can be described in confusion, the original mobile phone giant's demeanor disappeared, the kind of the Motorola to drive the altar of the emotional estimate will not reappear, after all, to give Nokia the opportunity is not much, Because its advanced only enough to support 6 months. But the layman sees the lively, the expert person sees the doorway. Think of yourself before the hot N97 to now crazy chasing Apple, Nokia's failure should not blame others, should be more from their own consideration, and we can learn some of the Web site management.

Site to have accurate positioning and planning

The rapid development of the Internet, today you are the King, tomorrow may be down. So for their own development must have a reasonable plan, Nokia is clearly not good enough on this. 2011, the Android mobile phone turned out, completely disrupted Nokia's position, the previous Symbian system dominance of the situation was changed, for such a mutation, Nokia is obviously not expected, so that the follow-up strategy is very hasty, based on the WP system of Lum IA series of new products also let you see the status of Nokia cramming, so we must have a precise site in the early stage of the positioning and planning, to be ready to meet the future development and challenges.

Analyze the pros and cons of competitors to develop effectively

The internet is everyone's network, it is impossible for you to do this industry, others can not do, the same truth, Nokia in the smartphone market, other manufacturers, such as Apple, Samsung can get involved. This is bound to make car industry competition white-hot, but fear of competition is not a good enterprise, the fear of competition is not a site of a mature site. Or Nokia, for example, it is in the Android attack, and did not carefully analyze the pros and cons of good competitors to complement their development, the advantages of Android is open, Third-party software, but it has a disadvantage compared to Symbian, that is Symbian more simple and practical, but Nokia did not realize this, Not only does it not increase Symbian's Third-party software vendors, also did not continue to expand the potential of Symbian, but to wash off, directly looking for a new way out, this time is the opportunity of the Internet is undoubtedly the biggest failure, so instead of doing the site, learn the advantages of each other, avoid each other's shortcomings, the existing good!

Reasonable optimization and promotion of website

Nokia CFO Timo Ihamotila said Nokia's recent performance was disappointing, but what's the use? In the first quarter of 2012, Nokia sold 200多万部 Lumia handsets, which are expected to sell 31 million iphones in the same period, and Samsung's smartphone sales are expected to be around 37 million. WP mobile phone why so do not give force, in addition to their own software problems, more marketing issues. Imagine how many friends around you have a more thorough understanding of WP mobile phone, I believe it should not be much. This is going to ask the Nokia executives how to do propaganda? Since Nokia is the betting product, WP must arouse the interest of everyone can, otherwise who will buy WP mobile phone? The same reason, the website also must carry on certain propaganda, only expects the bouquet not to be afraid the alley to be deep, finally starved to death is the stationmaster oneself, the soft article, the SEO, Forum marketing, such as one can not be less, look at those who spend a lot of money advertising sites, such as Jingdong, the market, their huge investment in exchange for the super high popularity and visibility, so the site should also timely launch their own, play the name, the key words to do home page or visibility up, are conducive to the future of the site transactions.

Users are always a powerful driver of development

In fact, another reason for Nokia's failure is not to pay attention to the user's feelings, because in 2011 announced the abandonment of the Symbian system, Nokia immediately canceled the supplier of Symbian software development, so that some of the new Nokia mobile phone users can not enjoy the necessary software services, thereby losing a large number of users, and the new development of WP mobile phone although in the user interface to do better than Saipan, but the software supply chain serious exercise, so far only 3 million can download the use, than the Android 40 million less than many, in fact, from the current trend of mobile phone use, most of the mobile phone function is based on phone and short message function, So without a good software supply, Nokia is going to be harder to rally. And at this point, Nokia can learn from Android, in addition to providing free and open platform, will also provide free firmware upgrades, which is very good to please the user, from this point we can think of the development of the site in the user, only to please the user, the site will bring traffic, bring the conversion rate, Why else would Baidu value the user experience so much?

When you have executive power, you have to focus, because only focus is wonderful.

It is undeniable that Apple is now the king of the mobile phone industry, its profit margins and total sales are better than any other competitor, and more importantly, Apple is focused on product development and promotion, although Apple has so far released only 5 iphone phones, but its influence is unmatched, And this gives us a revelation is that the site in the course of business, must focus on, even if the short-term we do not see the possibility of profit, but we can not give up, after all, the development of the site is a long-term process, it is not possible to get good profits in the early days, as long as we have confidence in their own website, believe that the future of the site, We need to optimize the site step-by-step, business site, like my original portal, who also can not think of now become our local popular site, one months to earn more than 5000, after all, the portal is not thriving, the number of nets is not fixed, but it is in my insistence under development, So the internet is not so much a golden hole as a genius, but rather a gold brick of a diligent person. Like Nokia met the challenge to retreat, immediately lost Symbian's practice is suicide, after all, when Nokia announced no longer use Saipan, the country still has 3000W loyal users, if the continued development, not directly lost, Nokia will not be reduced to such an awkward point!

For a generation of mobile phone giant Nokia's decline, in addition to sigh, left us more is thinking, we should "emulate Yan, see not Yin and internal self-examination also", compare their own website, find a suitable for their own development path! This article by http://gai001.com Car modification Net Original, welcome everybody reprint, three grams oil.