From the group buying site to see how to avoid homogenization of competition

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Once upon a time, group buying site Jiangshan a good, competitors swarming, resulting in "Thousand Regiment war" situation, but the mall such as Battlefield, do station such as combat, today's group purchase site in addition to the few struggling to support, the other most of the fall. This is not only the tragedy of the group buying site, but also the tragedy of all the homogeneity of the site. In today's network, only to go out of their own unique way to survive, otherwise it can only become the victim of homogeneous competition.

First of all, explain: what is the homogeneity of competition? The so-called homogeneity of competition, in fact, many of the site's model, content similar to the same, resulting in fierce competition. The end result is not "the jungle, survival of the fittest", is "lose-lose". In fact, in the final analysis, homogenization of the competition will fail mainly for two major points:

1. A large number of similar sites cause user aesthetic fatigue. In fact, not only aesthetic fatigue, from a deeper point of view, such sites are very difficult to shine. Since we all provide the same service or information, why do users have to go to your website? In other words, how can people know your site? Your site is likely to be submerged in the same quality of the tide of the site, the total is not attractive, also can not stay users.

2. Content, model homogeneity is not conducive to search engine optimization. Homogenization led to fierce competition, late to join the site is very difficult to have a foothold; homogeneity led to the content of the Web site and even style are similar, and do not talk about the weight of search engine given the problem, just included on the bottleneck is difficult to break through.

So do the website, try to avoid homogeneity of competition. Only out of their own unique way to attract users and search engines. So, how to avoid homogenization of competition?

One, the website accurate localization, finds the development direction

This is beyond doubt, to do the site before you have to think about what is your position? Where to go to develop? Instead of having an idea hastily, the site is structured. So determine the site positioning, is the most basic, but also the most important. In general, to determine the location of the site, but also to follow several principles, that is, do not duplicate the type that has been flooded on the network, even if the type is similar; enrich the content of the Web site is not the type of the internet can be seen, it is best to establish a site positioning, the corresponding content can be easier to obtain, but not with the extensive duplication of the Internet.

Second, the content innovation, provides the unique function

Even if the site is similar to others, it also avoids the risk of homogeneity competition. The method is to introduce new content. The so-called innovation, is to provide some Web site is not or rare content, let people and search engines have a refreshing feeling, even if you do not, it does not matter, in fact, the existing online content to integrate, can be regarded as content innovation-after all, you provide valuable information to users, and this information needs to be collected. This is in fact and false original principle coincides: If do not to original, put the original integration of others, summed up into an original. To such a erudite article, not only for search engines favored, more able to retain users. And only provide what others have not provided, in order to remain invincible.

Third, enhance user experience, improve user viscosity

Even if the website pattern, type and even content are identical with others, what should we do? Can't give up early? Of course not. In fact, the user experience is almost the most important factor, whether it is retaining the user or keeping the spider. Even if you offer content that can be found on someone else's website, users would rather be on your site: because your site is fresher, faster, or less advertised ... In short, you have to be in some way beyond others, in order to effectively enhance the user's viscosity, enhance the user experience, so in the homogenization of the large flow of survival. This is just like the success of many businessmen: to do something, to focus, to treat the user attentively, to be successful.

Iv. creating unique ideas and distinctive slogans

Even if you retreat 10,000 steps: Even if the above three points you can not surpass others, if you can have original originality, or to come up with a distinctive slogan, can also have a certain popularity. Also make jokes website, some people can only tangle in "joke Daquan" such hot keywords, some people can think of "grass egg net", that is, learn foreign "FML" mode, let users to express their life interesting things. This not only the user experience is very good, but also has a long-term original source. So, a golden is actually half the success.

Believe that the above four points, you can do something different, so that the emergence of the maximum to avoid homogenization of competition. So everything is a "new" word, is the so-called "innovation." This article by the cervical vertebra sickness pillow net (http://www.89948.net) stationmaster feeds, welcome reprint, reprint please indicate the link, thanks!