Garmin to exit handset market Asus developed sales lead

Asus and Garmin's smartphone collaboration has recently been adjusted, according to the Taiwan Economic daily. Garmin will exit the mobile phone market as sales are not up to the expected economies of scale, and Asus has decided to take back product development and sales leadership to ASUS the smartphone market. ASUS and Global navigation device leader Garmin in 2009 strategic Alliance, the establishment of Garmin-asus brand, once triggered the global mobile phone industry attention.

However, in the past two years Garmin-asus mobile phone sales flat. Whether it's the early http://www.aliyun.com/zixun/aggregation/13466.html ">windows phone system, or the latest Android system, you don't see a competitive advantage, Buying gas is also quite depressed, not achieving the expected economies of scale.

Garmin recently pointed out that if mobile phone sales in the next few quarters are still no improvement, do not rule out the possibility of the mobile phone market.

And the market has already been rumored, Garmin quit the handset market a few foregone conclusion, recently Garmin has stopped the handset related purchase material, will lead the authority to return the ASUS.