Gourd Monk: help you to summarize several types of soft writing

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Soft Wen is the current network promotion and network marketing often used a means, the subtlety of the soft text lies in the ingenious implantation of the product or the propaganda brand, to the general article as the main content, the implantation advertisement is supplemented, waits until you discover this is a soft article, you have already virtually accepted the implantation advertisement and the brand information.

In the soft writing process, for the user's product soft wen is currently using a more than a way, gourd monk will share with you several common products for users of soft type, I hope that the level of soft writing and ideas to help. Product software is directly to face the end user of the article, this kind of article main role is to increase the user's trust and win the favor of users, mainly in the following several forms:

First, the experience of soft text

The empirical soft text is a kind of soft text form that is more common on the network, the banner of sharing experience is used to write soft writing, and then the product content of advertisement is implanted. For example, weight loss products, cosmetics and other products are most prominent; The article is generally to share experience mainly, tell you the process of using products and experience summary, which cleverly into product advertising. For example, how quickly I can reduce the number of pounds, and some even attach photos and so on.

Empirical soft text directly tell everyone the effect of the product, through the effect of direct users to the use of the product, and then do the recommended purchase.

Second, affective type soft wen

People's feelings are often more fragile, if the product and feelings related to the use of emotional types of soft text. We can often see on the Web for example: My wife's romantic wedding big, good husband's ten standards, to those who fight ' acne ' youth and so on, by grasping the user's emotional needs, narrate an emotional story or describe the emotional related to the summary of the article, and then put the product into, such as wedding photography, wedding company, The promotion of female products can try the emotional type of soft wen;

The simplest understanding is that the most emotional feature is easy to play moving, easy to enter the hearts of consumers, so "emotional marketing" has been a panacea for the marketing test.

Iii. controversial soft text

Disputes and conflicts can quickly produce selling points to generate more attention and comment. Now a lot of people like to curse the Internet to create a controversial topic or to enlarge the topic, the purpose is to attract more users to pay attention to, there are users of concern and controversy, the implantation of corresponding products or ads will naturally get high exposure rate. Some so-called experts sometimes say that it is not normal, deliberately create controversy, in order to attract more people's attention, attract support or opposition users.

Controversial articles can attract the attention of many users and discussions, such as we often see similar to "You can afford this car," "Rich second generation to live Villa", and so on, are the cause of controversy to attract attention. It can be implanted in cars, real estate, or other ads.

Four, illustrated type soft text

The main picture, supplemented by text is also the current user prefers a type, is the so-called there is a picture of the truth; sometimes the text is not as good as a few pictures, if you can write a picture-oriented soft text, will be more attractive to the user's attention. For example, a sale of cosmetics Taobao shopkeeper can be for a type of different brands of cosmetics writing an illustrated product knowledge sharing and advantages and disadvantages of the introduction of soft, the effect should be good.

It can be said that the comprehensive embodiment of a variety of soft text, because the text is relatively small, can be sharing experience, contrast good and bad text, pictures are also very important.

Some of the types of soft paper writing to share with you here, in the next article will continue to share with you several other common types of soft text. Welcome everyone to communicate and discuss with the author, you can add Network marketing planning-the promotion of QQ Group: 47260820, or the author of the qq:46494701, I hope in the communication with everyone to progress together.

Author information: Gourd Monk, formerly known as Ella, is committed to E-commerce site operations, Network Marketing planning, entrepreneurship project planning and other aspects of research, want to see the author more articles please login www.huluso.com copyright notice: Welcome free reprint, reprint, please keep the original author information, thank you for your cooperation.