Grassroots webmaster Do the profit model of local forum

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Perhaps many personal webmaster are more disgusted with the local forum, indeed, a person's ability does not make a decent forum, especially in the larger cities, can not compete with the team, the company. However, the positioning of your forum clearer, more detailed, or very promising. For example, the Chongqing Pet Forum, positioning is very clear, the removal of local news, talk, all the topics are related to pets, especially "show dog" plate, to create the most popular in Chongqing's Pet forum plate. Is it a waste of energy? Of course not, one can totally cope with it, the beginning of the forum, I only update this plate, all the energy to do content. High-quality content and the enthusiastic response of each new post, creating a good result today. Pull far, today mainly want to share the local forum profit model, how to do after the forum to share with you.

At the core of the problem, a small flow of forum how to achieve maximum profit. Use the development experience of Chongqing Pet Forum, and draw up several points:

1, the initial stage of the Forum, Advertising Alliance

In the forum has little influence, the likelihood that the merchant puts on the advertisement is not big, more merchant will choose free advertisement, namely post in the Forum. As a webmaster, there are businesses to post of course is good, do not refuse, these businesses slowly develop into our customers. The best way to profit at the beginning of course is the advertising Alliance, can earn a penny to raise the station is good. But remember a little, must put all the energy in the forum operation up, rather than to do SEO, to pull traffic. Many local forum friends will borrow local news station ideas, do a good job seo, pull businesses to put hard ads. Unfortunately, the forum does not have real customer resources, businesses to vote for a month or two to see the effect, soon will not go down.

2. Borrow Forum and QQ, offer merchant service

I think that the forum and QQ is one thing, are gathered together have a common interest and friends of the tools, then we borrow these tools for the industry business services. Business services, mainly including the current popular group buying, this model can be expanded, such as our discount activities, Alliance plans, monthly or quarterly collection of regular promotional costs. Because activities are regular, it is recommended to fly letters, mailboxes and even text messages sent to the real user. This kind of merchant service promotion effect is very good, not only can bring the word of mouth, more can bring the actual customer. Have a customer, afraid of business is not in your long-term cooperation?

3, the Forum function, provides the top and the Independent section service

Now the mainstream forum programs have functions, posts and commercial independent section. Although the industry is different, but each industry always some large merchants, can pull to such a merchant, do not think QQ, small group buy can be sent. It takes a lot of effort to make these businesses feel satisfied. The direct way is to open a special edition for them and make a display platform of their own. On the one hand to mobilize the staff of the Merchant post, on the other hand for them to organize the activities of the forum (this is very important, otherwise the special edition is not popular, more tragic). For example, the award-winning essay activities, so that businesses to sponsor some prizes, can attract a lot of popularity to the plate. We have a large pet chain stores in Chongqing opened a special edition of activities, two months received 300 true theme diary, at the same time there are nearly million post. Of course, the commercial tenants of our propaganda effect is full of praise, these are real, real visible promotion effect, such as home ads to a lot of real.

4, the Forum line activities

This point if as a way of profit, we make a comparison of failure, can preserve capital is good. But other forums are often one of the most important ways of earning money. Our size can not be too big, also dare not too big, think about it, dozens of dogs together, noisy, scene frighten dead. In fact, offline activities suitable for many service industry forums, such as Friends of the photography forum, one-time engaged in hundred people to participate in wedding photography exhibition, lucrative.

The above is his own for the local forum some profit experience. I hope you can refer to the Small forum development, if you also have certain hobbies and interests, do not let go. Personal webmaster put your limited energy to the edge of the blade, can be prominent encirclement. This article is from Chongqing moving net www.lanrenbanjia.com, reprint please specify.