Homepage title How to write--maybe you should change your mind.

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For corporate Web sites, the homepage title may have formed an inherent routine: two or three core keywords + company name. Some people may say that this is actually a better writing, and even more piling up multiple keywords. Perhaps can not deny is the first page title of the keyword has the innate advantage of ranking, but often see the search results in the same title (as shown below), I think maybe we should change the idea.

How important is the keyword in the title of the homepage

The first thing I have to say is I don't know, I can't have a fixed amount to measure. I also have no resources to go to a large number of tests, the general understanding of the title of the first page in the keyword ranking is more advantageous, and the title of the more left, the advantage of the more on the larger point. In my personal SEO experience I do feel that the first page title of the keyword is more advantageous. But how big is this advantage? Is it important that we do not have to put it? Want me to say completely is not, the key words in the homepage title is just a few more advantages only, not put in the key words of the homepage title to everybody not also can do, same can be ranked well.

Purpose of the title: to express the theme + attract click

The above is to apply the title to the keyword ranking, in fact, the title of the real purpose is to express the theme and attract users to click on. In other words, we should consider the writing of the title in terms of user experience. Even let the user understand the theme of the site is what, at the same time the title is attractive to users, can enable users to create a click to view the desire.

Title Ideas for a change: based on user experience

Let me give you a simple example, in fact, we can see at a glance:

Suzhou Web Site _ Suzhou Network Company _ Suzhou Do website Company _ Suzhou * * Company

Suzhou Professional Website Construction Company _ do site _ Select **_ can be trusted _ can be assured _ Suzhou * * * Company

We think that the above two kinds of headings which is better. I think it's the second one. In particular, the title of the other site is as uniform as the first (as in the first paragraph of the text below), then this title for the user's attractiveness is very objective.

So my point is, 8630.html "> Sometimes out of the user experience for the title, I would rather give up some of the keywords in the title of the advantages of the first page, and in other areas to spend a little more effort and energy, the rankings do go up. But the title has a significant effect on attracting user clicks. I believe it is worthwhile to give up some of the keyword rankings that are not yet quantified, and that you can make up for other efforts. However, it should be noted that when considering attracting user clicks, don't forget the main role of the title: Express Theme!

Finally need to remind everyone is to change the title should be cautious, and change and careful. Recently, one of my websites was changed by company name, the title of all the pages in the site of the company name all replaced, the results directly resulting in the site rate from the 90%+ fell to about 30%, of course, this is only temporary, because it is just made changes, continue to observe it, to remind everyone is to modify the site title to be careful to deal with.

Source: Suzhou Tian Yuan Ma network company http://www.tmwebqp.com/website/punk micro signal: afly313