Group buying since the rise in the domestic after a raging fire, although the fall of a lot of home, but new group buying also fought. With the development, group buying has not only been in the life of the products, gradually spread out the vertical group buy network, like A5 quit a group of nets dedicated to do AdSense related group purchase is also a very successful case.
Select products according to flow characteristics
To do group buying, the choice of products is very important. Not the more the better, saw a lot of group buy website, because the product information is too complicated, but can not develop. Product selection, according to the nature of the flow of choice. Considering that I do logo design, logo design, the site most of the traffic is to learn the design of the people. So, I did a design on the group, mainly to design materials, design tutorials.
Use number to highlight preferential strength
We all know that the biggest advantage of group buying is the big discount. If you do not seize the biggest feature of this group, and exit some difficult concessions, and then hit a 80 percent, 90 percent, others will not catch cold. Product selection is an aspect, discount range should be as far as possible to attract users. And especially for the market without price products, such as my tutorials, materials, there is no such thing on the market, we can play a relatively high price to show the discount range is very large. And in the design, must use the figure conspicuous, highlights the discount, saves the user how much money this kind of information. Users are very sensitive to numbers.
Create a good reputation atmosphere
We all know that one of the characteristics of Internet users buying things is to follow suit. The more selling things better sell, go to Taobao to see those hot things, there are certainly many than the best selling that cheap but the same thing, but still have a lot of people are willing to choose expensive. Hot, good comments can greatly reduce the user's preparedness, it is easier to order. This technique can be highlighted in two places, one is "sold X", and the other is to incorporate purchase and comment information into the product introduction.
Integrated Product success Stories
The user buys the product to want is the product the effect. The real effect of a good product, the user is a little more money is no complaint. Instead of using words to make their own hype, it is better to directly use pictures, video form to show the product case. For example, I do design tutorials, I can show the use of this tutorial can be done after the effect.
Group buying is a recent occurrence, but it has been proved to be a development. And in many group buy how to break through, I believe to do a vertical industry group buying is a best choice. This article by the Chinese logo design production net http://www.logozhizuowang.com/original, reprint please specify.
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