How do we make a keyword layout for a new station?

Absrtact: A new station keyword reasonable layout is very important, especially for a novice webmaster, the site's keyword layout has been a headache, then we should be how to a new station for keyword layout? Here we

A new station keyword reasonable layout is very important, especially for a novice webmaster, the site's keyword layout has been a headache, then we should be how to a new station for keyword layout? Let's discuss the layout of the key words of the new station together.

Before we do the keyword layout, we should understand the pyramid principle, the pyramid principle is by a total core, by this core like the following sequentially increment. So we should follow this principle when we do the layout of the key words, is the most important keywords as the site's core keywords, and then the second point of the keyword or a small competitive keyword as a directory also keyword, and finally the competition is very small or long tail keyword as a content page keyword to optimize. This creates a simplest pyramid far away.

One, the website core keyword layout

Generally for the site's core keywords (that is, the site's main key words) set 2-4 can be, if the core keyword set too many unfavorable other keyword weight concentration, also not conducive to ranking. And we choose the main words of the site should take into account the content of the site construction, or the content of the site is basically around these keywords and carry out. And in this before we should have a general analysis of keywords, keyword analysis can use Baidu index and some keyword analysis tools. This will be a general understanding of keyword heat and competition.

Second, the column page (catalog page) of the keyword layout

First, the establishment of each column of the site is based on the content of the site or for the keyword user needs analysis after the launch. Rather than blind, casually established, must consider the needs of users. Then we know that the weight of a Web site is basically concentrated on the home page, the site's column pages are the site weight of the second place.

Column page of the key words must be based on the content and user needs, and the content of the column has a full relevance, and the column page keyword heat should be less than the first keyword heat, which is conducive to competition and rankings. Column page of the general layout of the keywords 2-4 can be.

Three, the article page or the product page keyword layout

Section page or product page should be repeated to dig the site's long tail keywords or competition relatively small keywords for layout use. Then we can use Baidu Index or keyword mining tools, a large number of mining related to the site long tail keywords, and for these long tail keywords for content construction. And in the layout of these long tail keywords not only with the site has relevance, but also with the various columns have full relevance. This is conducive to the article page (product page) keyword ranking and column page keyword rankings. And such settings ensure that the article page (product page) and the key words and columns are linked to the first page, and the theme of full relevance, but also to ensure the rational use of long tail keywords.

Summary: In the keyword layout process should maintain a clear thinking or planning, can not be arbitrarily set, article page, column page and the theme of the key words remain interlocking, and have full relevance, this is conducive to the distribution of the weight of the whole station, and conducive to keyword in the search engine rankings. Reprint please specify this article from http://www.cd9dbj.com