How does a search engine determine the reputation of a website?

Absrtact: When a user searches for a keyword on a search engine, the search results will be thousands. How can you make your site in the forefront of search results? Most of the cases are well-known sites of search engine rankings will be relatively forward;

When a user searches for a keyword on a search engine, the search results will be thousands. How can you make your site in the forefront of the search results? Most of the cases are well-known site search engine rankings will be more than before, search engine by emphasizing the reputation of the site to provide their users with the best search results.

How does a search engine determine the reputation of a website? The search engine determines the reputation of the site, the main method is to point to the link to the site count. The rationale for this is that if there are many other sites that believe you are trustworthy enough that they link to your site, your site is likely to be important.

By allowing other sites to link to your site, so that the site in the search results page to get a higher ranking of keywords, linked sites preferably in one industry. At the same time, if the link from the site itself has a high reputation, so the more links, the site's reputation score higher.

Focus on getting links from these important sites, and the main way to attract links is to have a good web site that is worthy of being linked. If you have a high quality web site, when people talk about it, they link to it; If your site offers interesting content or helpful services, people will link to you.

In the future, search engines may be able to improve on this way of relying too much on links to include other methods of estimating the importance and reputation of the site. But even then, links are likely to be an important part of the site's reputation rating.

In addition to having a good website with a voluntary chain of other sites, you can also take the initiative and attract others to link to your site. For example, if you have a link to your site in any newsletter you publish, the website that disseminates the news will be linked to your site at some point. When you set up a simple URL for each page and keep the URL always available, other sites can point to this page.

If you don't have a URL in your newsletter, you have to rely on those sites to find a suitable URL, which is an extra job for other sites, so they usually don't. Also, it is helpful to make sure that your industry associations or other organizations provide links to your site on their websites.

If your site has a broken chain, you will lose some of the original search engine to your site scoring, these scores are generated because other sites contain links to your site old URLs. Conversely, if you keep the same URL for the same concept or service year in, you will gradually increase its ranking.

can also be submitted to the site such as dmoz.org, such as some of the appropriate online catalogs, some will be included in the Web site is to collect fees, however, according to your site's current ranking situation, even if the inclusion of these directories will only give you a little promotion of the ranking of the site, it is worthwhile! The above tells the website to improve the reputation of a few SEO skills, I hope to help you.