How to effectively grasp the optimal tactics of competitors

Absrtact: In SEO search engine optimization, the analysis of your competitor's website, is our every SEO worker should be familiar with content. In an industry, you are not always feel that there are often so many sites of the platoon, is always so good, how do we feel

SEO Search engine optimization, the analysis of your competitor's website, is our every SEO workers should be familiar with the content. In an industry, you are not always feel that there are so many sites, always so good, how do we feel can not go beyond? Do you analyze your competitor's website in the course of your website? How to effectively grasp the competitor's optimization tactics? So today, Beijing top SEO company director Yang Ying for you to analyze your SEO competitors of the top ten points, I hope to be able to help you.

1, find out who is your SEO competition on 2, visit the competitor website and analyze It

When you identify one competitor, the first step to do is to enter the other people's Web site, and a simple analysis of his site, to see whether the site is a professional design site, or their site is not directly used CMS template version of the site. To see if their site has a lot of content, and the quality of the content of their site, whether their site is using static or dynamic URLs, these are basic on-site inspection, after a simple analysis, your competitor site can give you a lot of valuable things to record these content. Then go to the other competitor's website and do the same analysis on him, draw conclusions, and take a look at your site based on their simple analysis. And then find out if they are good, you have to find out why they are so good included. After these simple analyses, the competitor should be thoroughly analyzed.

3, analyze your competitors use keywords

Keyword ranking performance, is Straight is SEO success is the most important determinant factor. Then you need to analyze which keywords your competitor is using correctly, and these keywords are well ranked in search engines. Then for your competitor website keyword analysis, see their keywords in the ranking optimization, whether there will be a certain degree of difficulty, and then for this keyword analysis, see Baidu Home page, these sites of this keyword competition, as well as a single keyword can be optimized in the short term to the home page, If you want to do this keyword, you will do, and how can in a few months will these keywords to Baidu home page, to think. When you feel that this key word is important to your site, then you need to do more direct analysis of how the keyword will be laid out in your competitor's website. Then take a look at how the long tail keyword in your opponent's website is being laid out, and your long tail keyword layout, and the difference between your competitors.

Alternatively, you can use the Site Keyword advice tool to check which keywords should be done well for your site. When doing a check, you may find that you have skipped many useful keywords and started to optimize your site. You should also check the keyword density of your competitor's keywords. Also, don't forget to check the location of keywords, which have keywords in the title, tags, image tags, URLs, and so on. Different keywords, different long tail, have to carry out different analysis and detection. Determine how our own keywords should be laid out based on their content.

4. Reverse Link Check for competition

Good search engine Optimization rankings, reverse link plays a decisive use. That's why you need to thoroughly check your competitor's backlinks. Look at their number and source, anchor text, etc., and you will get a clue that your competitor is doing this. Many times, you may get some idea of a reverse link, that is, if you see a competitor with a popular reverse link to the site, and you don't know if you can get backlinks from them, then you can contact the webmaster to see how they do it. For the rival website of the reverse anchor text chain lively analysis and reverse link analysis, we can use Baidu outside the chain tool to detect, and find, and according to the external chain issued by the competitor, carry out the chain of our own website construction. This part of the external link to do better than your competitors, and then start from the content to make their own site more conducive to users, I believe your site, must be an excellent site.

5, check other SEO factors

Keywords and backlinks are important, but they don't represent everything. In order to make your competitors how to rank a more thorough, you also need to check your competitor's page rankings at Google and how they perform in Yahoo and Bing, Sogou, 360, search performance. You should also look at the number of pages indexed by your competitor's website with the search engine. Analyze their website from different angles.

6. Evaluate your competitor's presence in social media

Social media tends to drive a lot of traffic to a website. That's why you can't skip your competitors. How to leave your website content or link in the socialization? This is more difficult for some new websites, but as long as you are willing to work hard, believe you can do it. Social bookmarking sites are a type of socialized media where you can start your research. Take a look at some of the major social bookmarking sites and see how popular your competitors are with these positions.

Twitter and Facebook's other two huge sources of traffic. You can browse to see what your major competitors have configured on these sites, but unless you make friends with them, you never know exactly what they are released. However, if their profile has publicly available portions, this gives them the idea of what to do on Twitter and Facebook.

7, analysis of your competitors are using PPC ads

Many companies have figured out that using PPC to drive mass flow ratio optimization and ranking in natural search results is cheaper and more efficient. Google's AdWords PPC, Baidu Promotion, Sogou promotion and so on, all can bring to our website browsing, you also want to see your competitors, whether in doing these content. One of the best tools, but it is limited to Google's AdWords, is made up of Google's competitive analytics tool. It can compare your PPC activities against those of your competitor. According to your competitor, analyze your competitor's different sources of traffic, see whether his site is in other sites or media ads. If you do, you can make sure that you are better than him or that you are chasing him.

8, analysis of your competitors, in recent time the changes in the site, as well as the building of internal links

Internal optimization as an important part of today's optimization, you need to keep an eye on your competitor's movements to see if he has changed some of the details of the site in the near future, constantly analyzing the strengths of your competitors versus your own strengths, and analyzing your competitors ' weaknesses to enhance your own site's advantages, Reduce your own disadvantage, so as to effectively enhance the site's user experience, to increase our site quickly into the ranking of weights.

9, research your opponent's SEO methods according to their approach to improve your site optimization techniques

According to different competitors, to study the different competitors SEO methods, see what they are because of what the search engine's home page, that in their website, the optimization of what is worth our reference, and what we did not think of, and then according to the opponent's SEO techniques, to understand the user experience of the site. We can assume that we are an ordinary user, have the needs of users, to see your opponents of the site, see how they are in the user Experience degree optimization efforts. Then from the user's point of view to their own web site analysis, to find their own shortcomings, to correct.

10, to the competitor's website for user experience degree detection

Take a look at how the user experience of a competitor's website is done, take a look at your own, compare and analyze, according to different competitors, for the User Experience degree optimization, to sum up to find a common point, and the same point of the characteristics or personalized to strengthen, so that your site more prominent these content, Believe that this content should be the user needs, and to track these content.

Monitoring your competitors is a never-ending task. All of the activities listed in this article are quite time-consuming, but if you don't want to leave the world around you knowing nothing, you need to spend time analyzing. Even if you see you can't beat your competitors, you will certainly learn from them, which will help you more effectively in your own search engine optimization effort. Continuous analysis of the opponent's website, constantly summing up our experience, and constantly summarizing and analyzing other people's optimization techniques, finally, we can get the content we ultimately want to get.

Do search engine optimization is also to "enemy", when you can fully understand and analyze your competitors, then based on your competitors to analyze your own site, find out the strengths of your competitors, find out the strengths of their own sites and other sites, according to these differences, to highlight their advantages, Try to avoid and reduce the disadvantages of your site, also according to your competitors, analyze yourself how to locate your long tail keyword layout, find out their weaknesses, to your strengths, to attack their shortcomings, they did not do, we go to explore, believe that your website optimization, will be successful. Do not make the same routine to imitate, imitation is always living under the shadow of others, you go to imitate your competitor website or content, then you want to surpass or catch up with your competitors, it is difficult to do things. To learn to adapt and change, in the flexible, to find a new way out, to find the difference in the adaptation, and according to these differences, for deeper excavation, as a breakthrough, perhaps you will get another piece of heaven and earth. Good, simple summary, hope to be able to help you.

Do SEO 1th is to find your opponent, if you even who is your real competitors do not know, then how can you know what it is known? Identifying a competitor is a very easy thing to believe in most industries, however, in other cases, it is not easy to determine your competition. Your competitor may be in your niche, your main keyword ranking site, or direct long tail keywords to the competitor's website, your competitor's list may be a long one, and obviously you can't monitor all the people. Perform search with Baidu on your target keyword and pop up the list of sites/companies in search results. You can think of these as your main competitors.

Can also be based on your site's keywords to determine your competitors, according to different users, different sites, different key, can also be three to five sites as your research object and competitors. With that in check, the next step is what you should do.