How to get the viewer to take out the wallet

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The big local people stroll on the net, is seeks the information, but is not buys the thing. Those who understand what they want to buy online are also the ones who have a lot of goods. Comparing the performance price on the website, it is more convenient than shopping in the ideal life.

So there is flow and sales, and there is no inevitable causal relationship. E-commerce website must work hard to improve the conversion rate, guide readers to become customers. This guide reader to take out the wallet process, is to be carefully designed, and can not let the reader himself to do.

Can the website slogan absorb people

The reader comes to your site and you only have a few seconds to absorb him to stay on your site. This time, the site's slogan is to absorb him to continue to watch the most important wrist. There are too many sites to see, looking like a portal, do not know the most characteristic of the central where. Website slogan demand in the home page, large and special color font, eye-catching to make the first time to see the reader at a glance. The content of the slogan should be within 20 words, a sentence to explain why readers must continue to see your site. It would be better to reach such a psychological effect, if he did not look down and later will regret.

Induce the reader to take action

As mentioned earlier, your site must have a clear purpose, which is what you want the reader to do. The goal may also be to put the goods in the cart, perhaps by leaving an email or by picking up the phone. The actions you want the reader to take must be visible to the reader. If you want to let customers put the goods into the shopping cart, then put the shopping cart that button must be big enough trenchant, color enough prominent. If you want your readers to pick up the phone, don't hide the phone number. There is a word in English that describes this process, called call action, and does not think how to translate Chinese.

Purchase process must be convenient

Large local E-commerce sites are the use of third-party design of the shopping cart. When choosing a shopping cart program, the process of shopping is one of the most serious considerations. For example, can you allow the reader to put the goods in the cart before logging in, or will you need to leave the customer's material first? If the demand leaves the customer material first, many people may give up. The same applies to other contact sites. The more simple the action you want the customer to take, the better. Want to let the customer register electronic magazine, just leave the email or name is enough, do not ask the user telephone work unit and so on. The more you ask, the fewer people you register.

A few months ago, Singapore New Media television launched a classified advertising site. A few months in the TV commercials Non-stop bombing, the cost should have been more than millions of dollars. Looked at this website, think should be to the website operation, Network Marketing has no concept of people planning. Each page says, "It's easy to post classified ads on our site, just follow these 10 steps." It's a little quick joke. Even if the real demand of ten steps, you can not write Ah, step 1,2,3 is simple, ten steps can also be considered simple?

As detailed information as possible

One of the advantages of shopping on the site is that users can be in my lunch hour gradually look at the detailed materials. So the webmaster should put as many products and service materials on the site. If the user can find the answer to every question on the website, what doubts, you have already dealt with first, have reduced the resistance of purchase. Do not for the sake of the plan, let the user predict the details, please contact you. A lot of people won't contact you. Shopping on the website, the picture is the Bento box.

Persuasive Writing

On the website, you have to rely on the text content to crush the reader to buy things. Users can not see you long more honest, the expression more sincere, everything is reflected in the text. Good copy writing is a big headline, and write a post discussion.

Eliminate acquisition risk

Whether online or under the net, one of the obstacles to shopping is acquisition risk. Consumers will be afraid of being cheated, will be afraid of poor quality, will be afraid of the product is not suitable for exchange too much trouble, will be afraid to buy after the wife is not gratified, and so on. How to put the purchase risk from the customer as far as possible transfer to me, this is a serious problem to ponder. This is even more true on the site, as users have little faith in you. The best way to eliminate risk is to have an unconditional refund. Only customers want to return, what questions do not ask, unconditional immediately refund. Don't try to set obstacles, don't be cynical, don't say we can improve. Refund first, then ask what needs to improve the central.

Of course you have to make this unconditional money-back guarantee clearly written on the site to ensure that users can see. and to execute. I have not sold anything on the Chinese website, I do not know the ratio of requests for refunds. In my English ebook website, I really request a refund of less than 5% percentage. You know, e-book request refund is the easiest and most cost-effective, do not have to return the goods, books can be saved, but the greedy small cheap is very few.

This article from: Dongguan SEO www.tseoo.com reprint need to indicate