How to reduce your email unsubscribe rate

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e-mail Marketing is a very effective marketing tool, but to be successful, you need to have users. Active users, be very, very precise. Unfortunately, email marketing is not just a mail-sending job, but the network Marketing system indispensable marketing components, it is the company's propaganda window, is to maintain the channel of customer relationship, it is a continuous struggle, we should always keep the user engaged to prevent them from canceling your list and canceling your subscription.

So how can we keep your email unsubscribe as low as possible? Here are some tips to help us.

Understand the reasons for the withdrawal

First of all, to start reducing your rate of withdrawal, we need to understand why people unsubscribe from your email, according to the study by Epsilon, summary of the common reasons for withdrawal include:

1. Irrelevant emails

2. High frequency

3. Fear of being sold or shared email addresses

4. Do not remember to sign email

We can also try to investigate our precise marketing crowd, why they cancel our list and ask them to take a moment to let us know the reason for their withdrawal. Of course, the survey will be conducted on a voluntary basis, from which we can have at least a few responses. We can even offer to exchange things and complete a short survey. Get our other services and so on, so increase the unsubscribe feedback.

We can do things to reduce the rate of withdrawal

Now we understand why some people unsubscribe from the email list so that you can discuss how to mitigate the problem of unsubscribe. To understand user preferences, because irrelevant and high frequency unsubscribe to the two most important reasons, we need to make an effort to understand the user's preferences. Encourage users to update their profile preferences so we can learn what they want to receive and how often they want to receive what type of content.

Breakdown list Not everyone needs the list is the same. We need to divide our list according to user preferences and other characteristics (such as purchased products, locations, etc.). This will enable us to target our users with high precision, which will help prevent unrelated messages. Let people know what he is looking for in our website let people sign your email list and let them know exactly what they will accept from the start. If your email is mostly a special offer, it is certainly very obvious, so people will expect to receive different things.

To ensure that users can protect their privacy, in your application form, we want to be clear that we will protect their privacy, will not sell or share their information with others. This can increase the subscription rate and reduce fear with your current users. Send a welcome message to new users from a list of many people who unsubscribe because they say they don't remember signing up for them in the first place. That's why you need to send a welcome message to a new user immediately. Start building, relationship and familiarity, and make sure they are going to sign your list.

The above is about the e-mail marketing to reduce the rate of jump out of the relevant solutions, although the rate of unsubscribe now is very low, but we also want to minimize the rate of e-mail jump, work to do fine, only to change the higher conversion rate.

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