How small and medium enterprises operate E-commerce and profit from it

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Because of the work of the previous period and a lot of things to deal with, have a long time did not write their own blog, today took the time to write an article to discuss "how small and medium enterprises operate E-commerce and profit from it." I myself have been in the small and medium enterprises to engage in web operations and E-commerce related work, there are some of my true views and understanding of this, I hope this article will be for those who have never used or are using E-commerce in small and medium-sized enterprises to bring help. Because it is only personal opinion, so if there are incomplete or unknown places, please forgive and Add.

I didn't believe that. Small and medium-sized enterprises engaged in E-commerce will have a great change in the marketing of enterprises and breakthroughs, I have never thought and paid attention to this aspect, but when I later engaged in this aspect of work, slowly I changed my concept, I think e-commerce for small and medium enterprises marketing is very important, The method is sure to make money. You may not believe it, that said a real case: I was in a furniture company to work, do is e-commerce, plainly is the sale of furniture online, every day I seriously to operate the Internet, the results of the company's year-end statistics, found from the net generated sales (large and small list) incredibly reached more than 4 million , the company's sales played a huge auxiliary role, since then I have believed the internet this power of E-commerce. However, is not each company as long as engaged in E-commerce will absolutely make money? This is not necessarily, if there is no correct way to guide and practice the operation it is not easy to make money. Below I share some of the small and medium-sized enterprises engaged in e-commerce some specific processes and considerations.

Let's talk about the basic process.

First: Prepare for work

Small and medium enterprises to do e-commerce in fact upfront investment is very little. Now let's calculate the initial input

1. Apply for a domain name of 120 yuan.

2. Apply for a space (200M) of about 200 yuan.

3. Ask people to do a website (1000 yuan, now hundreds of dollars do stand everywhere, but those stations have no quality).

4. Please a network Marketing staff responsible for the maintenance of the website (salary even if 2000, specifically to see what city)

To three months for a summary, then the early investment =120+200+1000+2000x3=7320 yuan, in general, the initial investment in 10,000 or less.

Second: The site has been built after a person to do the optimization, on the one hand, directly to Baidu bid

A lot of people feel that go to Baidu put money to see what effect, in fact, E-commerce is a long-term process, it is impossible to see the effect of two days a day, the upfront investment some money may not have any performance, but as long as the late one or two big list, then all the upfront investment back. Let's count the accounts. Suppose we invest 50 yuan a day in the promotion fee, then a year is about 10,005, plus the front to do the Web site and so on the cost, a year is more than 20,000 a little, but as long as in this year you grasp a few big list, profit only 20,000? Everything is back, not to mention a year how many lists? , and a lot of small lists. The total count is to make money. Of course, if you want to see what results one months, it is unrealistic.

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Here are some caveats.

Many people think that as long as the promotion in Baidu will certainly make money, this is not certain. The role of Baidu is just to help you bring your target customers into your site, let them find your site, find your company, and find the products they want to buy. But your site can not attract users, the retention of users is really critical, imagine the customer into your site, the site is very messy, very rotten, the user went straight away, this of course not to make money, so many in the Baidu to promote the effect of friends are the reasons to be Baidu, is actually their own site out of the problem can not retain users.

Here is how the corporate Web site to attract users, retain users.

1. The user experience of the website

User experience is the most critical issue, users of the Internet station, the first impression of the site is essential to let users on the site to know what the company is doing, what products to sell. The overall design style of the website, color collocation, the website typesetting, the structure is very important to the user, the plain is the user appears after this station, the first feeling likes on this station, sees this station is like is a strength big company's station, wants to give the user this kind of feeling. There is a Web site to open faster, if the site is not open for half a day then the user went directly away, the loss of the user directly. Do not stack pictures and flash too much, which can affect the speed of Web site access. In general, the design of the enterprise station in the user's point of view to design do not stand in the enterprise's own perspective to design. Think more about what users need.

2. Marketing-oriented web site architecture

The so-called marketing-oriented web site structure is the site to have the effect of marketing, such as: Detailed Enterprise Introduction, a variety of effective contact information, convenient online consultation and good search engine performance and so on. Some enterprises have no conspicuous contact on the site, users of the Internet station to buy a product or anything, looking for half a day can not find contact, there is no online consultation, so many users give up directly, for the company is also lost customers.

3. Product presentation of the website

The site is to sell what products, it is necessary to highlight the products, the classification of the classification, the price of the price, the product picture and detailed description of the product must be written clearly, including the picture of the clarity of these should be taken into account, before the site of some enterprises to see, some product pictures are vague, there is no classification, There is no detailed product description, giving people the feeling to look more messy, a look is a garbage company to do the website, who will believe that the company, buy the company's products. Do the purpose of the site is to sell products, so the site's products must be more accurate.

4. The service of the website manifests

The website's service manifests mainly is the on-line customer question answer, to buy a product, the customer will certainly have many many questions, the product quality, the product price, the product post-sale and so on, these are the customer most concerned question, the customer before buys all wants to ask these questions to be clear in the heart to be steadfast, Enterprises can be more focused on customer issues listed, customer consultation when to give customers a more satisfactory answer, so that customers feel the company's services are good, the company's impression is good, sales are also useful.

5. Content Quality of the website

Web site to attract users to retain users, not just products, if a website is all products, no other content, then let the customer feel that the company is all selling products, customers will be very tired, for this, the site should also add some products ancillary content, such as: Product maintenance skills, after-sales service, sales process, Promotional activities and so on. These content is the customer is interested in the question, because all is related to the product, do not put some and the product irrelevant content, such customer not only not interested but will be disgusted.

6. Good search engine (SEO) performance

This part is mainly the site's SEO performance, such as keyword selection settings, keyword layout, the allocation of key words, the construction of the chain, outside the chain of construction and so on, as far as possible to cater to the search engine algorithm. Before listening to others said that the new station in Baidu to do the promotion, if the stop promotion, natural rankings will never do, so a lot of promotion of the station to ignore the SEO optimization, regardless of this statement right or wrong, I think even if do the promotion of the station or to pay attention to SEO, the day of promotional costs after clicking, natural rankings will be very good.

7. Network Marketing Effect Monitoring system

The website has done the electronic commerce to undertake the analysis regularly, summarizes the network marketing effect, each stage information and the data must carry on the statistical collation, then analyzes the good place and the bad place, adjusts the marketing idea and the idea at any time, can achieve the biggest degree to play the website the Network marketing effect.

Finally, the point is: e-commerce, although very important, but also an inevitable trend of future development, but customers directly on the site under the chance to pay the money is very small, e-commerce is only the traditional marketing industry to play an auxiliary role, its biggest role is to collect the target customers or potential customers information, And then the offline salesperson has to deal with this information, and customers to meet and communicate, if the talk of good, business has become, if the talk is not good, business may not be done, so said the sales staff negotiation ability, business level is also very important, these are all good, then the business is easy to make, In fact, as long as the collection of useful customer information, e-commerce in fact, even if successful, the follow-up things to the relevant personnel to deal with.

Now share these for the moment, what you want to write in the future and share the exchange.

Tips: This article is the Network marketing practitioners to check the original, need to transfer please indicate the source of the original, or directly input (check the phonetic point of the Kamon) on the blog to check the Hongjiang, check the personal qq:377813833 Network Marketing Experience Exchange Group: 143313509 welcome friends to share the exchange!