How the cable engine uses its technical means to cheat

Absrtact: Along with the search engine market share unceasing promotion, in the Internet, uses the search engine the user also more and more. As long as the search engine to manipulate the results of the site can bring traffic, bring benefits. Then the motives of cheating will always exist, especially

With the increase in the market share of search engines, in the Internet, the use of search engine users are more and more. As long as the search engine to manipulate the results of the site can bring traffic, bring benefits. Then cheating motivation will always exist, especially in the era of internet marketing plays an increasingly important role in this day. Cheating and cheating are mutual inhibition and also an interactive process of mutual promotion. Today we walk into the search engine how to use its technical means to cheat.

Search engine In fact, purely technical means can not completely solve the problem of cheating, must be artificial means and technical means to combine to achieve better cheating effect. Technical means can be divided into relative general means and relatively special means, relatively general means for the possibility of new cheating methods have a certain ability to prevent, but because of its ability to use, so the pertinence is not strong, the effect of the special cheating may not be useful. and the specific method of anti cheating is often Zhuge Liang, that is only cheating has occurred and more serious, it is possible to induce the characteristics of cheating, after the adoption of filtering methods. The artificial means has the very strong complementarity with the technical means, may be discovered when the new cheating way appears, can be regarded as a kind of prevention measure in the cheating. Therefore, considering the inhibition of cheating method from the time dimension, the universal method of anti cheating is to prevent, the artificial means are found, and the special method of anti cheating is to deal with the ex post facto, which has the intrinsic relation and the complementary relationship.

There are generally two types of anti cheating methods, one similar to the Badrank idea, that is, from the blacklist based on links to explore what is the problem of the Web page, another similar to the TrustRank, that is, from the white list based on link relationship to exclude those who do not have the problem of the page. There is obviously an early relationship between the two, which can form an effective anti cheating barrier. The benefits of this universal approach are preventative, even if it is a new form of cheating, as long as the cheat page needs to be manipulated through link relations, then the common method can play a role in some degree. But it is precisely because of the universality of universal method, so its anti cheating thinking is not targeted, for some special cheating means can not be effectively found. At this point, the method of special cheating has formed three barrier, that is, search engine Company adopts special technical means to identify the specific cheating methods, because the result is better, but the disadvantage is that a class of anti cheating methods can only recognize the specific cheating means, and the new cheating methods are often powerless. Like the green Luo algorithm, is the type of technology. He is dealing with links to the site. And in time often lag behind cheating phenomenon. That is to say, there is already this cheating tactic, and then the anti cheating technique is introduced against this cheating method.

Anti-cheating method is a complementary relationship exists, effective integration of three kinds of means, can get good anti cheating effect.