How the website completes the offline activity to plan is the key

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Although the internet is magical, even without talking to people, you can make a business directly. With the use of the Internet more and more skilled, shopping is gradually rational, "so that more users to pay for shopping, is not a simple thing, and now the site is so fierce competition!" Personal sites want to break through the competition in the layer of resistance, stand out, still cling to the previous thinking of the operation of the site, the probability of success has become less and less, then, how to find a new breakthrough?

The popularity of Weibo and the rise of group buying sites may give us some useful inspiration. From the beginning of Sina Weibo, the interactive form of the Netizen's positive response, the famous Danny Body, school bus events and other unexpected events, are the beginning of the spread of micro-blog, netizens are keen on Weibo, one of the main reasons is to be able to generate interaction, many people are involved, even if the news publisher, is also a media-oriented member. Group buying site as a commercial web site in recent years the development trend ferocious, although there are many group buying site because of bad business and closed down, it is because the number of group buying site is too much, the market rule is "survival of the fittest", and then a new round of integration in some large group purchase site has gradually emerged, buy the site why the merchants and users of the pursuit, Its integration of network sales and the advantages of offline sales, the two advantages of organic combination, online shopping is already cheap, if buy more affordable, at the same time, group buying is generally offline transactions, so that more users can trust. There is also a QQ "rogue: Promotional activities, as long as there are profitable network projects, there is no shadow of penguins, why QQ can occupy a variety of new markets, because it has a powerful chat tools, and netizens can interact organically, do not worry about no one, afraid to find a good project.

From the above three examples it is not difficult to see that if the site can generate interaction, organize offline activities, through such a form of accumulation of popularity, precipitation user groups, than the net in the sky more effective, the current trend of the Internet is always in the form of social development, so, if the site can regularly hold offline activities, The promotion and development of the website is of great benefit.

Once offline activities, many factors to be involved, because we are generally in the Internet communication, once met in the real world, will inevitably produce a close sense of strangeness, and as the host site, how to once again the biggest production promotion effect, how to give netizens a happy experience, These are required before the event to take into account, so, in the site offline activities, good planning is very important.

Site to do an event, how to do it? First of all, the first focus is creativity, if the activity and other sites as uniform, for the first time to participate in the site users, but also a bit fresh, but, if there have been several times such activities of the user, there will be a feeling of a place, There is no one eye-catching theme, will make the network activities greatly discounted.

The second noteworthy problem is to use what form the site offline activities, this can be based on the site of the user group, young some may love to play love to eat, a certain age and experience people pay more attention to taste. At the same time, there is a preliminary accounting for offline activities, is a large-scale activities, or small water test groups, usually, the more people, the more difficult to control the whole venue. To participate in the party's netizens have a sober position beforehand, will not rush.

How long does offline activity work? From the current promotional activities we can see that if the simple meal, evening party, almost no effect, but, the time is too long, the site to bear the expense of high, and users may have tired of the mood, under normal circumstances, the site offline activities to three days for the best.

If you rely solely on the power of the website to hold offline activities, there are some thin, therefore, in the event of such interaction, will be able to mobilize the resources available, such as access to local communities, government, or invite some network celebrities to participate in it will undoubtedly improve the authority of the site offline activities.

The final point is that, after the scheduled line activities, what means to publicize, how long the cycle of publicity, so that not only to the parties to create a sense of urgency, but also the people who do not have the opportunity to participate in the knowledge of this matter, generate a degree of expectation. Any activity without promotion is a failure.

And finally, don't forget, the ultimate goal of the website is to raise the visibility of the site, before the party to the effect of the event has a sober estimate, including the worst and best to be expected, at the same time, at the end of the event, good at analysis and summary, not only for the future site to promote work to make plans, Also to sum up lessons for the next event. Hemorrhoids the best treatment method: http://www.cqtaihai.com/starting A5, reprint please keep the author link!