How to adjust the strategy of Enterprise station optimization

Absrtact: The content is king, the pattern of the outside chain has been broken, has the seoer been freed from the chain of the sea? Stop doing the outside chain of garbage, the understanding of the external chain should be changed, after several times the baptism of Baidu new algorithm. How to adjust the strategy of Enterprise station optimization

"Content for the king, the chain for the Emperor" pattern has been broken, seoer have been freed from the chain of the sea? Stop doing garbage outside the chain, the understanding of the external chain should be changed, after several times the baptism of new Baidu algorithm. How to adjust the strategy of Enterprise station optimization? Now we generally feel that the chain is not as good as before, but actually the chain still has much effect, I want to pass some data comparison and analysis can see a little clues, the following figure, this is my random spot of several enterprise stations, there are more such cases, I can not enumerate them. It can be said that there are new stations and old stations, there is content to do very good, there is no content at all.

From the above we can see that these stations are very few backlinks, and I carefully looked at the structure of the next chain is a number of forums and classified information plain text. In the past, this plain text link simply can't add much weight to the site, perhaps you will say that those are old stations, but recently I just do a new station, included directly released inside the page, ranking also has a few words ranked in the top three pages, personally feel a little surprised. Here I do not take screenshots, why the "slow known" Baidu now response so quickly, has never encountered this situation, of course, may be the author of Ignorance, but the total feeling that the recent Baidu is not normal! But still think about how to optimize the Enterprise station.

Outside the chain effect is not as good as before, how do we do the enterprise station outside the chain construction?

It's not good to make a lot of junk outside the chain, also let your site into the plight of K, so someone put forward the enterprise station outside the chain of construction to refine, do not do a lot of outside the chain every day, do a few related links, do a few plain text links, change a friendship link, this is enough. In fact, the principle of the chain has not changed, or the requirement of more relevant, yesterday I seriously read Baidu official about the rank K station and so on eight aspects of the latest interpretation of this article. Baidu Official spokesman Lee said that any search engine, the hyperlink calculation has the basic criteria, the link is sincere to promote the site, if there is the exchange of interests, search engines will be identified, the current trading links, black chain is ineffective, I hope we can really win other webmaster recommendations.

Of course, this principle is more general, exactly what kind of link is "sincere", what kind of link belongs to "false"? My personal understanding is that the link to nature, not very deliberately for SEO to send the link, first, linked articles if the product-related, and the release of the platform is also related to the industry. Second, the link should be enough, a platform can not have too much of the same anchor text or links. Third, whether the link has been clicked by the user, the new Baidu algorithm external chain requirements to upgrade, the above several examples of corporate stations are included in less, less chain, but the ranking is very good, that the chain and included in the ranking of the enterprise station has no direct impact, the key is the quality of high, not the number of spelling. Of course, this view can not be applied to the type of site, after all, different types of sites, Baidu gives you the treatment is not the same.

Why Baidu reduce the effect of the chain, and the enterprise station so "favour"?

This question I think is caused by two aspects, on the one hand, Baidu anti-cheating algorithm in the fight against the chain of garbage, buy and sell links to the site, and for the enterprise station, the true quality of the chain in the number of the proportion is not small, so for those outside the chain of junk, low quality of the chain, Baidu does not give you what Naturally you see a lot of outside the chain number of sites is inferior to the chain less than the site, in fact, Baidu will think your site optimization over. On the other hand is Baidu under the pressure of 360, plus the previous K-station incident to the webmaster circles, n more webmaster and SEO staff dissatisfaction Baidu, Baidu also have to consider this. So constantly upgrade webmaster tools, and constantly introduce some new webmaster tools, why this time so positive? Why did you go there earlier?

But to reduce the SEO effect of the chain, the purpose should be to guide everyone to do the content of the site, but Baidu's technology does not like the official said, accidental injury and some inexplicable upgrade user experience or must be constantly revised. Enterprise Station SEO Road How to go, still have to fumble slowly. I am a stone, can not afford to hurt Baidu, I hope that under the pressure of 360 really do a little favor of small and medium-sized site measures!