How to analyze competitor's website

We need to constantly study some new industries and observe their websites before we write the overall business plan for the site. Cut into a new industry, how to analyze the competitor's website, learn from each other useful knowledge, build their own website competition strategy. How to dig more useful things from the view of the site, find the difference in the operation of the website, this is the problem we have to think about.

The general analysis of the operation of the website is carried out from the following aspects:

I. Market.

1. The strategic intention of the website operation.

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There is a popular phrase in the market, "Go Your Own way, and kill others." For a strange market and unfamiliar products, pioneers to cultivate and create a market atmosphere is very difficult. And when the market size reached a certain degree, there will be competitors to enter the competition, competitors in the study of the forerunner of the process, the introduction of new concepts, to avoid the forerunners of the misunderstanding, it is easy to occupy the market. Just like Sina's blog and online video, it quickly gets a certain amount of weight in the market. Cut into a new industry, if the competitor's intentional or unintentional clamping, then the market operation is problematic. Just as many websites spend a lot of money trying to buy back a similar cn/.net domain name, a lot of it is a strategic level.

Analyze business-to-business and Business-to-consumer websites, which have a lot of cases to learn from.

For example, analyze each other's 1788.html "> branch's distribution Points, business models, resources and advantages, and so on."

In order to do strategic analysis, it is generally adopted the theory of Michael Five-force model, strategic theory, value chain, diamond system and industrial cluster. I have always thought that the best book is Li Weining's "e-commerce competition Strategy", he changed a lot of people's thinking about E-commerce, so that you can from a proficient in technology to understand the market quickly transition to the market point of view to run the site. Cost-leading strategy, differentiated strategy, single-minded strategy, block strategy, Fast forward strategy, which is often used to study the path of competitors.

Compared with the traditional industry operations, although the site operation has a lot of unique, but for the site, there is still a lot of reference. When we do project planning, each link to think in detail, although there are many things do not have data, but also beyond your ability, but we will also from Google or Baidu to find the strategic intent of competitors.

Plan out the results to be as simple as possible, but consider the problem must be either simple, the executor does not necessarily stand in the direction of the planners to think about the problem. Site positioning, Website Market segmentation, market capacity, is in full research on the basis of the market.

2. The revenue model of the website.

Much of the revenue from China's web sites is not revenue from the operation of the site, but offline or otherwise. Whatever the pattern, there are traces on the site, the website's self-introduction, the website operation related news, the website advertisement place, the website topic and so on, then may launch those is the website main income source, the main income source key unit, the key unit why will network, provides what kind of supporting service, Non-focus units are for what reason, the ratio of the two, those data is collected back to fill the building atmosphere of the data, many can be through the competitor's website operation traces of the detailed analysis of the results.

3. The sales model and channel of the website.

According to the Web site revenue model and channel or direct sales model, you can calculate the sales needs of the personnel, master the sales model, the number of personnel, estimated revenue and sales skills.