How to analyze the application of the website bidding and the small factor setting of the promotion plan

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Facing the difficult nature optimization, bidding has become the most important part of SEO optimization in many industry fields. But it's not easy to get the final benefit by doing the bidding well, to share with you a before do not know on that platform to see, analysis of the site bidding on the direction of several points of attention: these points in my opinion is very useful, work for two years, has been following the idea to go, the auction effect is not bad, Posted today for your reference:

One, SEO how to analyze the Web site bidding Force Direction--analysis of the site bidding to apply the direction of several points of attention:

1, the search tool as a customer access to information tools, rather than pure advertising, search keyword response is the effectiveness of the promotion of competitive rankings, the more popular, the higher the number of clicks, the audience targeted the stronger the price of the key words, and the more intense competition in the regional price more like bidding;

2, the keyword is not the more the better, please pay attention to quality: do not simply pay attention to the key words do not have much to say, to expand the radiation surface, expand the audience group more to set, there is no click on the charges are not important to be based on the investment planning and investment capacity, pay attention to input-output, pay attention to cost;

3, targeted analysis of the different collection of key words and the demand for the population: keyword clicks reflect the target audience's search habits, different types of search terms to face the customer groups are also different cable computer schools, computer training, it education and other institutions such as the type of keywords are generally learning it already interested in the audience; Worry-free employment and other employment-type keywords customers, its core concern is employment, consulted the situation is very concerned about, this part of the group even including the hope of a career change of the audience;

4, analysis of user collection habits, seize the different stages of potential customers: always pay attention to the different stages of potential customers search habits, pay attention to contrast. For example, the college entrance examination near the stage, waiting for the performance stage, after the stage, and so on, the same target audience at different times the focus of attention is different, keyword clicks are also different.

Second, the promotion plan small factor setting.

Promotional programs are large units that manage a range of keywords/ideas. In the promotion plan level, may set the promotion area, the setting daily budget, chooses the creative presentation way, the establishment promotion time management, adds the negative keyword and the IP exclusion. Take the male account as an example:

In addition: a promotional program up to 100 promotional units, up to 20 IP address exclusion, up to 200 negative keywords and up to 200 accurate negative keywords.

Daily budget: When the daily budget feature is set at multiple levels, the order of precedence is set to: Account > Schedule.

"Illustrative":

1: Account set daily budget for: 1000 yuan, the promotion plan set daily budget ≤ 1000 yuan, in addition to the plan of keyword bid ≤ promotion plan set daily budget;

2: After the daily budget function setting at multiple levels, the order of execution is: Promotion plan > account. That is to say, if the proposed http://www.83774351.com/has reached the budget today, but the account is not yet available, the advertisement for the plan will not be displayed; If the promotion plan does not set a daily budget, it is executed according to the account budget, and when the account budget is exhausted, The ad for the plan didn't show.

summed up in two sentences: When the plan level reached the limit, the plan was off-line, when the account level reached the limit, all plans are all offline.